Lifecycle Marketing Senior Specialist

Lifecycle Marketing Senior Specialist

We are hiring a Lifecycle Marketing Senior Specialist to own and execute lifecycle programs for a fast-growing AI productivity platform used by 1.5M+ professionals worldwide. You will build and optimize automated journeys across email, push, and in-app messaging, using behavioral signals to drive user engagement, retention, and reactivation.

Responsibilities:

• Own lifecycle programs across onboarding, engagement, retention, and reactivation
• Design and optimize automated journeys using behavioral segmentation and user signals
• Analyze campaign performance using A/B tests, cohort trends, and engagement metrics and translate insights into improvements
• Partner with product, data, and marketing teams to support launches and drive feature adoption
• Develop lifecycle programs for both consumer users and professional/team use cases

Requirements:

• 3–5 years of experience in lifecycle marketing, CRM marketing, or growth marketing in a digital product or technology environment
• Hands-on experience with marketing platforms such as Braze, Iterable, Customer.io, or similar
• Strong understanding of segmentation, behavioral targeting, and lifecycle journey design
• Analytical mindset with experience in A/B testing, campaign metrics, and cohort analysis
• Exposure to both B2C and B2B or product-led environments is a plus