Marketing Manager

Marketing Manager Location : Short Hills, NJ (Hybrid/On-site) Compensation : $50,000 – $65,000 per year (commensurate with experience) The Opportunity PrideStaff is seeking a high-level Marketing Manager to lead and scale a premier luxury real estate group in New Jersey. This is not a "post on Instagram" role—this is a strategic growth position focused on brand expansion, lead generation, and market dominance across New Jersey’s most competitive luxury markets. The ideal candidate will be responsible for building, executing, and scaling a marketing machine that directly drives listings, attracts top-tier talent, and elevates the organization’s brand to new heights. Key Responsibilities Brand Growth & Strategy Develop and execute a comprehensive marketing strategy aligned with the firm's 2.0 expansion goals. Elevate brand positioning across all platforms (digital, print, social, and local presence). Ensure consistent, luxury-level branding across all touchpoints. Lead Generation & Business Development Create and manage campaigns designed to generate high-quality seller and buyer leads. Build funnels for off-market sellers, cash buyers, and listing acquisition. Oversee digital advertising (Google, Meta, display ads) and optimize for ROI. Listing Promotion & Creative Direction Oversee the creation of all listing marketing materials (print, digital, video, social). Ensure every property is marketed at a magazine-quality, luxury standard. Manage vendors for photography, video, drone, and staging coordination. Digital & Systems Management Manage website performance, SEO, and landing pages. Oversee CRM integration (Follow Up Boss or similar) and automated lead flow. Implement systems for lead nurturing and conversion. Leadership & Analytics Manage and oversee the marketing team, external vendors, and creative partners. Provide weekly/monthly reporting on KPIs and clear growth metrics. Train and support agents on personal branding and marketing strategies. Who You Are A Strategic Visionary: You have a strong execution mindset and don't just plan—you do. Industry Expert: You have proven experience in marketing within real estate or luxury brand environments. Data-Driven: You are results-oriented and rely on metrics to scale what works. Design-Centric: You have a sharp eye for luxury branding and high‑end aesthetics. A Leader: You take initiative, own your department, and thrive in a fast‑paced environment. What Success Looks Like Increased listing volume and a steady stream of inbound seller leads. A dominant brand presence in target markets (Short Hills, Westfield, Scotch Plains, Harding, etc.). High-converting marketing systems that run like a well‑oiled machine. Elevated, consistent, and world‑class presentation across all platforms. Requirements Experience: 3+ years of marketing experience (Real Estate experience highly preferred). Technical Proficiency: Strong background in digital ads, CRM systems, and campaign tracking. Digital Mastery: Deep understanding of social media algorithms, branding, and content strategy. Management: Ability to manage multiple high-level projects and creative teams simultaneously. Compensation / Pay Rate (Up to): $50,000.00 - $65,000.00 Per Year #J-18808-Ljbffr