Marketing Manager, Franchise Development

Caring Transitions is the nation’s largest and most trusted organization specializing in downsizing, relocation, estate sales, decluttering, home cleanouts,CTBidsonline auctions and other services.Our comprehensive menu of services supports older adults and their families through late life transitions.Serving over 450 locations across the US. Our e-commerce brand,CTBids, hasnearly 1Mbidders and millions of unique and everyday treasures sold through online estate sale auctions. Recentlyacquiredby the same entrepreneurs who transformed Backstage from a legacy print publication into a profitable digital marketplace, Caring Transitions is embarking on an exciting new chapter.We’reinvesting in every aspect of the business: modernizing our technology, improving the infrastructure, and building a flat culture wheregood ideaswin, initiative is rewarded, and talented people can make a real impact. TheRole: Caring Transitions is seeking aMarketing Manager, Franchise Developmentto generate qualified franchise leads and support the growth of our franchise business.You’llbe joining our Marketing team in Cincinnati, Ohio, which consists of a Growth Marketing Manager, Digital Marketing Manager, Senior Marketing Manager, and VP of Marketing.We’rea creative, hands-on, and pragmatic team that values initiative, personal accountability, and adaptability. We enjoy working together to build marketing programs that help our brand and franchise owners achieve revenue and growth goals. As our Marketing Manager, Franchise Development, your primary focus will be to create and execute marketing programs that attract, engage, and nurture prospective franchise candidates.You’lldevelop content and recruitment collateral, manage multi-channel and digital advertising campaigns, test messaging and creative, and analyze campaign performance tooptimizeresults. In this role,you’llwork closely with Franchise Development, agency partners, and internal stakeholders to support recruiting initiatives, improve lead quality, and continuously enhance marketing effectiveness through testing and analysis. The Marketing Manager, Franchise Development will report to theVice President of Marketing. The salary range for this position is$50,000–$70,000 annually.This is a full-time, in-office position based in Cincinnati, Ohio. How You’ll Make an Impact: Develop and execute multi-channel marketing campaignsacross Google, Meta, LinkedIn, and relevant franchise portals and brokernetworks Create andrefinefranchise recruitment content and collateral, including landing pages, email campaigns, presentations, social media content, and other marketing materials Plan and support franchise recruitment initiatives, including webinars, discovery events, franchise expos, and virtual information sessions Manageandoptimizemarketing automation workflows, owning segmentation and nurturing strategies Analyze campaign performance, lead quality, and conversion metrics toidentifyopportunities for optimization and improve marketing effectiveness Partner with Franchise Development, agency partners, and internal stakeholders to align marketing efforts with franchise growth goals Test messaging, creative, audiences, and campaign strategies to uncover new opportunities for improving engagement and lead generation Who You Are: You have3+ years of professional marketing experiencedeveloping and executing multi-channel marketing campaigns; franchise development, lead generation, or agency experience is strongly preferred You’vemanagedfull-cycle marketing campaigns, including planning, execution, optimization, testing, and performance reporting ProficientusingGoogle Analytics,Looker Studio (or analogous), andHubspottocreate, manage, and measure campaign performance; SEO experience a plus Knowledgeableaboutemail marketing, including creating drip campaigns,audience segmentation, and setting up automated workflows Prior experience managing paid search and digital advertising campaign Analytical and data-informed, youtranslateperformance insights including cost per lead, cost per sale, conversion rates, and lead volumeinto actionable recommendations Excellent project management and organizational skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment Clear communicator and collaborative partner who enjoys working across teams to achieve shared goals. Resourceful, adaptable, and self-directed,you’recomfortable taking initiative, solving problems, and finding creative ways to improve results Why Caring Transitions: Work directly with pragmatic and collaborative executivesfrom Backstage.com, BCG, Cast & Crew, etc.who value innovation and initiative Access tocutting-edgetools and platformsacross every department Thrive in aflat structurewhere your voice is heard and respected Grow inany direction you choose— operations, product, development, or marketing. Dream big! Maintain a fair work-life balance. We cherish time with our families (fur babies included!) and encourage you to do the same #J-18808-Ljbffr Caring Transitions