Multimedia Content Producer

Job Description About Visit Dallas: At Visit Dallas, we do things bigger, bolder and with just the right amount of swagger. We believe that our powerful can-do energy and warm hospitality set us apart, while empowering others to be their best, boldest and most fearless selves. Our team is made up of dedicated, dynamic professionals who collectively commit to living out our Brand, Vision, Mission and Values. Our Brand Dallas is more than a city, it’s a state of mind – a maverick, can-do spirit expressed through a thriving arts scene, iconic sports culture, creative culinary influence and warm hospitality. Our Vision To elevate Dallas as a welcoming, must-visit destination. Our Mission To promote Dallas globally to benefit our community and visitors. We Value Trust, Respect, Accountability, Community, and Empowerment. Commitment to Our Culture Visit Dallas is committed to fostering a culture that values trust, respect, accountability, community and empowerment. We will demonstrate leadership that promotes inclusion and equal employment opportunities, and provide a work environment that is safe, healthy, harmonious, positive, professional and productive. This includes promoting collaboration where all team members are encouraged to participate and contribute to the achievement of our goals in service of our customers and community. We are committed to ensuring that our team members feel welcome and have an equal opportunity to connect, belong, and grow within the Visit Dallas Team. We encourage team members to make a positive contribution to the organization, our community and the hospitality industry, to elevate their skills and to be comfortable and confident as their authentic selves within the framework of professional guidelines that we have established as a team. Position Summary The Multimedia Content Producer leads photo and video content creation for Visit Dallas, capturing, shooting, and editing high-quality video and photography that bring Dallas to life. The person in this role owns content production from concept and field capture through editing, motion graphics, and platform-ready delivery, creating assets for social, web, email, and campaign channels. This role also oversees the organization’s digital asset library, keeping content well-organized and accessible for use across the team, and promotes Dallas as a vibrant, welcoming and must-visit destination. Role and responsibilities overview: Field Video Production Travel throughout Dallas to capture original video and photography at attractions, restaurants, events, music venues, and neighborhoods. Plan and execute shoots, including scouting, scheduling, lighting, audio, and on-site direction of subjects and talent. Coordinate with external videographers, photographers, and freelancers when production needs exceed in-house capacity. Operate and maintain camera, audio, lighting, and stabilization equipment. Editing & Post-Production Edit and finish video content using tools such as Adobe Premiere Pro, including color, audio, and basic motion graphics. Produce platform-optimized cuts, long‑form video and web assets. Ensure all content aligns with Visit Dallas brand standards, tone, and visual identity. Content Strategy & Repurposing Partner with the Social Media Manager and Digital Marketing Specialist to plan a pipeline of video content tied to marketing campaigns and the content calendar. Repurpose long‑form footage into multiple short‑form, multi‑platform assets to maximize the value of every shoot. Recommend new formats, trends, and storytelling techniques to keep Visit Dallas content fresh and competitive. Capture video footage and still photography of Sales‑related activities, networking events, leadership receptions and industry conferences as needed to support Visit Dallas sales initiatives. Partner with the Director of Marketing to ensure all outside projects remain within budget and defined project scope. AI-Enabled Production Note: Visit Dallas does not use AI as a generative content creation tool. We use AI to enable our processes effectively and efficiently, while all photo and video content is captured and produced by our team. Apply AI tools to accelerate editing, transcription, captioning, repurposing, and asset tagging, while maintaining quality, authenticity, and brand voice. Use AI‑assisted workflows to scale output, turning a single shoot into a high volume of platform‑ready assets. Stay current on emerging AI video and content too #J-18808-Ljbffr