Senior Manager, Medicaid Social Media Marketing

Senior Manager, Medicaid Social Media Marketing

We're building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you'll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

At Aetna®, part of CVS Health, we proudly serve more than 26 million medical members through our broad range of health plan offerings. We're committed to delivering a simpler, more meaningful, and personal health care experience to each of them.

As a Senior Manager, Medicaid Social Media Marketing, you will play a critical role by leading the development and execution of social media strategies that align with business objectives and elevate brand presence within the Medicaid space. This role is responsible for driving engagement, shaping audience-first content, managing digital communities, and delivering data-driven insights to enhance performance and member experience.

Social Strategy Activation & Content Leadership

• Execute platform-specific social media strategies aligned to overarching brand and Medicaid business priorities
• Work across Health Plans and Marketing to provide platform-native content plans, including episodic storytelling and always-on programming
• Partner with Creative and Agency teams to deliver culturally relevant, audience-first content
• Ensure consistency in tone of voice, content formats, and audience targeting across all channels
• Identify emerging trends, formats, and social moments to inform timely and relevant content opportunities

Online Community Management & Social Care Leadership

• Oversee Northeast Division day-to-day community management operations across priority social platforms
• Work with Northeast Division social media points of contact to drive authentic, timely, and high-quality engagement to build trust and strengthen brand reputation
• Oversee response quality, timeliness, and sentiment management across social channels
• Maintain and enhance moderation guidelines, response playbooks, and community standards

Insights, Reporting & Optimization

• Monitor platform performance, engagement metrics, sentiment, and audience behavior trends
• Translate data into actionable insights to optimize content and drive audience growth
• Develop reporting frameworks that connect social media activity to brand and campaign outcomes
• Share insights with cross-functional teams to inform strategy, planning, and creative execution
• Support ongoing testing and learning initiatives across platforms and content formats

Cross-Functional Collaboration

• Partner with Marketing and local Health Plans deliver integrated campaigns
• Support campaign launches, key initiatives, and real-time engagement opportunities
• Serve as the primary point of contact for social media across internal stakeholders
• Escalate risks, insights, and opportunities to leadership with clear, actionable recommendations

Operations & Platform Excellence

• Oversee the use of publishing, moderation, listening, and reporting tools
• Ensure compliance with governance, brand safety, and crisis response protocols
• Identify and implement process improvements to enhance efficiency and execution quality
• Drive experimentation with new platforms, features, and engagement strategies

Key Success Metrics

• Growth in engagement, sentiment, and audience participation
• Quality and consistency of community management and social care
• Content performance across reach, engagement, and relevance
• Speed and effectiveness of issue resolution and escalation

Required Qualifications

• 3-5 years of experience in social media, digital marketing, digital community management, or audience development.
• Hands‑on expertise across major social platforms and emerging channels.
• Strong understanding of social analytics, listening tools, and performance measurement.
• Proven ability to translate data and cultural insights into actionable recommendations.
• Excellent communication, collaboration, and organizational skills.

Preferred Qualification

• Strong understanding of Medicaid members, supported by in‑depth knowledge of Medicaid plans and operations.
• Experience operating in highly regulated Medicaid environments.
• Strong storytelling instincts and audience‑centric mindset.
• Experience managing high‑volume digital community interactions or social care environments.
• Ability to operate effectively in fast‑paced, high‑visibility settings

Education

• Bachelor's degree or equivalent work experience

Pay Range

The typical pay range for this role is:

$82,940.00 - $182,549.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.

Additional details about available benefits are provided during the application process and on Benefits Moments.