Director of Creator & Affiliate Marketing

Royal Therapy is a U.S. sleep and bedding brand selling through Amazon, direct-to-consumer ecommerce, Walmart, and other retail and commerce channels. We are hiring a full-time Director of Creator & Affiliate Marketing to build and lead our creator-led commerce program. This role will own the system connecting creator acquisition, affiliate partnerships, content performance, creator-attributed sales, repeat creator relationships, and paid amplification of winning creator content. The position is both strategic and hands-on. The person we hire should be comfortable developing the creator growth strategy while also working directly with creators, reviewing performance data, improving workflows, and managing a small acquisition team. About the Role Royal Therapy is a U.S. sleep and bedding brand selling through Amazon, direct-to-consumer ecommerce, Walmart, and other retail and commerce channels. We are hiring a full-time Director of Creator & Affiliate Marketing to build and lead our creator-led commerce program. This role will own the system connecting creator acquisition, affiliate partnerships, content performance, creator-attributed sales, repeat creator relationships, and paid amplification of winning creator content. The position is both strategic and hands-on. The person we hire should be comfortable developing the creator growth strategy while also working directly with creators, reviewing performance data, improving workflows, and managing a small acquisition team. Responsibilities Own Royal Therapy’s creator and affiliate growth strategy across TikTok Shop and other relevant commerce channels. Build and manage a scalable creator acquisition and activation program. Manage a small team responsible for creator research, qualification, outreach, follow-up, and product seeding. Develop creator qualification standards based on product fit, content quality, audience relevance, commerce performance, and sales potential. Manage product sampling and improve the progression from sample acceptance to published content. Track creator performance, including creator-attributed revenue, GMV, orders, conversion, CAC, ROAS, and contribution economics where applicable. Identify high-performing creators and develop repeat creator relationships. Build commission structures, creator incentives, and performance tiers. Identify high-performing creator content for paid amplification. Work with paid media resources on Spark Ads, GMV Max, whitelisting, Partnership Ads, or similar creator-content amplification. Develop weekly reporting and clear performance benchmarks for creator acquisition, activation, content production, sales, and retention. Recommend when to scale, modify, or stop creator programs based on performance data. Collaborate directly with Royal Therapy’s founders on growth priorities and commercial goals. Required Qualifications Professional experience managing creator, influencer, affiliate, or social-commerce programs for a consumer or DTC brand. Hands-on experience with creator acquisition, outreach, activation, and relationship management. Experience working with TikTok Shop Affiliate Center, Seller Center, or comparable social-commerce platforms. Demonstrated responsibility for measurable creator- or affiliate-attributed revenue. Strong understanding of creator performance measurement and ecommerce attribution. Experience managing or directly supervising a small team. Ability to operate as a player-coach: comfortable leading the function while remaining involved in execution. Strong written and verbal communication skills. Experience working with the U.S. consumer market. Preferred Qualifications Experience with physical consumer products, home, wellness, sleep, beauty, or related categories. Experience building repeat-creator or ambassador programs. Shopify or DTC ecommerce experience. Experience evaluating creator performance using GMV, CAC, ROAS, conversion, and contribution economics. Experience amplifying creator content through Spark Ads, GMV Max, whitelisting, Partnership Ads, or similar paid-media formats. Experience building a creator or affiliate program from an early stage through measurable scale. What Success Looks Like The successful candidate will build a repeatable creator-commerce system that: recruits qualified creators generates content drives measurable sales retains successful creators identifies winning creative scales what works. The goal is not simply creator reach or content volume. The program will be evaluated on measurable commercial performance and sustainable customer acquisition. Employment Details Full-time Remote within the United States #J-18808-Ljbffr Royal Therapy