Studio Photo Art Director - Campaigns & Visual Direction

Summary

Photo Art Director – Studio is responsible for the oversight, development, presentation, and creation of brand and campaign visual assets that will be used across advertising channels including but not limited to Buckle.com, email, print, social, and paid media. This teammate will also be responsible for overseeing and developing asset management governance for content within Marketing.

Essential Duties and Responsibilities

• Collaborate with photographers, stylists, art directors, and retouchers to execute creative and innovative ideas that are on strategy and on brand for seasonal and branded requirements.
• Work effectively with cross‑functional partners in Marketing, Social Media, Brand Creative, and Merchandising utilizing a deep understanding of seasonal trends and messaging to develop concepts, designs, and art direction to support the strategy.
• Provide and execute strategic visual solutions for marketing materials such as paid advertising, email, social, marketing landing pages, site/app refreshes, print, and out‑of‑home (OOH).
• Apply conceptual thinking and creativity to complex business problems, translating strategic campaign briefs from conception to production.
• Actively participate in the ideation process leveraging research, analytics, and brand insights.
• Elevate and evolve brand aesthetics while supporting overall brand direction.
• Attend meetings as photo art direction lead and stay current with market trends to understand the competitive landscape.
• Provide direction on studio sets while overseeing multiple talents producing video or photo assets.
• Create and communicate mood boards to articulate photo, styling, HMU, and lighting directions.
• Fulfill the mission statement by performing job duties with a high level of customer service while contributing to a positive team spirit.
• Special projects and other duties as assigned.

Supervisory Responsibilities

The teammate in this role will supervise teammates in the junior photo art director role. Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include hiring and training teammates; planning, assigning, and directing work; appraising performance; rewarding and disciplining teammates; addressing complaints and resolving problems.

Education and/or Experience

Bachelor's degree from a four‑year college or university; and three to five years related experience and/or training; or equivalent combination of education and experience.

Physical Demands

The physical demands described are representative of those that must be met by a teammate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the teammate is regularly required to sit, use hands to finger, handle, or feel, and talk or hear. The teammate is occasionally required to stand, walk, reach with hands and arms, and stoop, kneel, crouch, or crawl. The teammate must frequently lift and/or move up to 25 pounds. Specific vision abilities required for this job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus. Ability to operate a motor vehicle and complete errands based on business needs.

Work Environment

While performing the duties of this job, the teammate regularly works in an office setting. The noise level in the work environment is usually moderate.

Equal Employment Opportunity

Buckle is committed to hiring and developing the most qualified teammates from the available workforce in the communities we serve.

Equal employment opportunity has been, and will continue to be, a fundamental principle at Buckle, where employment is based upon personal capabilities and qualifications without discrimination and retaliation because of veteran status, uniformed service member status, race, color, national origin or ancestry, creed, religion, sex, sexual orientation, gender identity or expression, age, pregnancy (including childbirth, lactation, and related medical conditions), national origin or ancestry, physical or mental disability, genetic information (including characteristics and testing), or any other protected characteristic as established by applicable local, state, or federal law. For state specific information, refer to the teammate center.