Insurance Integrated Marketing Director

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Job Type:

Full time

Exempt/Non Exempt:

Salary

Job Description:

Primary Duties and Responsibilities (details of the basic job functions):

Summary (Brief summary of overall functions):

The Director, Integrated Marketing leads integrated marketing strategy, planning, and cross-functional orchestration for the Insurance line of business. This role connects business priorities, member needs, and enterprise marketing execution to deliver cohesive messaging and coordinated go-to-market plans across channels. The role also leads the Insurance Integrated Marketing team, driving strategic alignment and adoption of a member-centric, integrated marketing model.

Key Responsibilities include (detailed description of primary job functions/responsibilities):

Integrated Strategy & Planning

• Lead integrated marketing strategy and annual planning
• Develop go-to-market strategies aligned to enterprise priorities
• Define messaging frameworks and marketing roadmaps
• Align plans across acquisition, engagement, and retention

Campaign Orchestration

• Coordinate execution across Media, CRM, Creative, Digital, Analytics, and Operations
• Ensure consistent messaging and experience across channels
• Drive cross-functional alignment and execution accountability

Lifecycle & Member Journey

• Develop lifecycle and journey strategies
• Align messaging to audience needs and behaviors
• Identify opportunities to improve engagement and awareness

Performance & Optimization

• Analyze campaign and member engagement performance to identify content optimization opportunities
• Leverage member insights, market trends and competitive intelligence to inform strategic recommendations
• Monitor marketing messaging effectiveness and communicate actionable insights to stakeholders

Stakeholder Leadership & Governance

• Serve as marketing lead for Insurance stakeholders
• Present strategies and performance to leadership
• Ensure compliance with governance requirements

Team Leadership

• Foster collaboration, strategic thinking and member-centric marketing practices across the team
• Lead and develop a team of managers and professionals
• Set priorities and performance expectations
• Build integrated marketing capabilities

Supervisory Responsibilities (briefly describe, if applicable, or indicate None):

• Provides leadership, coaching, and direction to managers and individual professional level positions.

II. Required Qualifications (these are the minimum requirements to qualify)

Education (include minimum education and any licensing/certifications):

• Bachelor's degree in Marketing, Advertising, Business Administration, Communications, or a related field, or equivalent industry experience.

Experience:

• 10+ years in integrated or strategic marketing
• Experience leveraging consumer insights and performance data to inform strategic recommendations
• Experience leading cross-channel strategies in complex organizations
• Experience leading teams and influencing stakeholders
• Experience presenting to senior leadership
• Industry experience preferred

Knowledge

• Integrated marketing strategy and lifecycle marketing
• Omnichannel campaign planning
• Brand and messaging strategy
• Marketing analytics and performance measurement
• Understanding consumer insights
• Governance and compliance

Skills

• Strategic planning and prioritization
• Cross-functional leadership and influence
• Executive communication and storytelling
• Data-driven decision making
• Organizational leadership and change management
• Talent development and team leadership

III. Preferred Qualifications

• Master's degree in Marketing, Advertising, Business Administration, Communications, or a related field, or equivalent industry experience.
• Experience within insurance, financial services, or membership-based organizations
• Experience supporting enterprise marketing transformation initiatives
• Experience with lifecycle marketing and member journey design
• Familiarity with marketing technologies (e.g., Adobe Experience Manager, Marketing Cloud)
• Experience leading integrated planning processes at scale

How you will benefit:

• A competitive annual salary between $160,000- $175,000
• ACG offers excellent and comprehensive benefits packages, including:
• Medical, dental and vision benefits
• 401k Match
• Paid parental leave and adoption assistance
• Paid Time Off (PTO), company paid holidays, CEO days, and floating holidays
• Paid volunteer day annually
• Tuition assistance program, professional certification reimbursement program and other professional development opportunities
• AAA Membership
• Discounts, perks, and rewards and much more

FLEX WORK IN WORK ENVIRONMENT

This position is currently able to work remotely from a home office location for day-to-day operations unless occasional travel for meetings, collaborative activities, or team building activities is specified by leadership. This is subject to change based on amendments and/or modifications to the ACG Flex Work policy.

Important Note:

ACG's Compensation philosophy is to provide a market-competitive structure of fair, equitable and performance-based pay to attract and retain excellent talent that will enable ACG to meet its short and long-term goals. ACG utilizes a geographic pay differential as part of the base salary compensation program. Pay ranges outlined in this posting are based on the various ranges within the geographic areas which ACG operates. Salary at time of offer is determined based on these and other factors as associated with the job and job level.


The above statements describe the principle and essential functions, but not all functions that may be inherent in the job. This job requires the ability to perform duties contained in the job description for this position, including, but not limited to, the above requirements. Reasonable accommodations will be made for otherwise qualified applicants, as needed, to enable them to fulfil these requirements.

The Auto Club Group, and all of its affiliated companies, is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability or protected veteran status.

Who We Are

Become a part of something bigger.

The Auto Club Group (ACG) provides membership, travel, insurance, and financial service offerings to approximately 14+ million members and customers across 14 states and 2 U.S. territories through AAA, Meemic, and Fremont brands. ACG belongs to the national AAA federation and is the second largest AAA club in North America.

By continuing to invest in more advanced technology, pursuing innovative products, and hiring a highly skilled workforce, AAA continues to build upon its heritage of providing quality service and helping our members enjoy life's journey through insurance, travel, financial services, and roadside assistance.

And when you join our team, one of the first things you'll notice is that same, whole-hearted, enthusiastic advocacy for each other.

We have positions available for every walk of life! AAA prides itself on creating an inclusive and welcoming environment of diverse backgrounds, experiences, and viewpoints, realizing our differences make us stronger.

To learn more about AAA The Auto Club Group visit

Important Note:

ACG's Compensation philosophy is to provide a market-competitive structure of fair, equitable and performance-based pay to attract and retain excellent talent that will enable ACG to meet its short and long-term goals. ACG utilizes a geographic pay differential as part of the base salary compensation program. Pay ranges outlined in this posting are based on the various ranges within the geographic areas which ACG operates. Salary at time of offer is determined based on these and other factors as associated with the job and job level.


The above statements describe the principal and essential functions, but not all functions that may be inherent in the job. This job requires the ability to perform duties contained in the job description for this position, including, but not limited to, the above requirements. Reasonable accommodations will be made for otherwise qualified applicants, as needed, to enable them to fulfill these requirements.

The Auto Club Group, and all its affiliated companies, is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability or protected veteran status.

Regular and reliable attendance is essential for the function of this job.

AAA The Auto Club Group is committed to providing a safe workplace. Every applicant offered employment within The Auto Club Group will be required to consent to a background and drug screen based on the requirements of the position.