Operations Manager

Branch Manager- CraneWorks & RentalWorks

Lanett, AL

The Operations manager – CraneWorks & RentalWorks is the senior local leader responsible for building and leading a newly established branch in the area. This role combines commercial leadership, operational execution, team development, customer service, safety, asset utilization, and branch profitability across both CraneWorks and RentalWorks.

The successful candidate may come from a sales, operations, branch management, equipment rental, crane, construction services, transportation, industrial services, or related field-service background. The company is seeking a practical, hands-on leader who can grow the market, develop customer relationships, lead people, manage branch performance, and ensure the branch operates safely, efficiently, and profitably.

The Operations manager will work closely with General Managers, Sales, Service, Dispatch, Safety, Human Resources, Finance, and other departments to establish branch operating rhythms, support revenue growth, improve customer satisfaction, and drive accountability across the team. The role requires discretion and independent judgment in evaluating branch performance, prioritizing resources, solving problems, and implementing strategies that improve safety, service, efficiency, and profitability.

As part of the company's continued growth, this position will help launch and scale the branch by building a local customer base, establishing disciplined operating processes, recruiting and developing the initial team, coordinating CraneWorks and RentalWorks resources, and creating a strong branch culture centered on Safety, Service, and Excellence. The ideal candidate will have an entrepreneurial mindset, strong business judgment, and the ability to lead through influence as well as direct management.

This role is designed for a well-rounded branch leader and may be a strong fit for either a commercially oriented candidate who has led sales growth and customer development or an operations-oriented candidate who has managed people, equipment, workflow, service, dispatch, and branch execution. The strongest candidates will be able to connect both sides of the business: growing revenue and customer relationships while ensuring safe, reliable, and disciplined operational performance.