Communications and Marketing Manager

Job Description

Job Description

Job Overview 

The Communications and Marketing Manager provides strategic leadership and oversight of Be Strong International’s (BSI) marketing, communications, and brand strategy. Reporting directly to the CEO, this position is responsible for shaping and executing the organization’s public image, message consistency, and visibility across local, national, and digital platforms. The Manager leads the development and implementation of integrated marketing, communications, fundraising, and social enterprise strategies that strengthen Be Strong’s impact and align with its strategic plan. This role requires a highly creative, data-driven, and collaborative leader who can balance big-picture vision with operational execution, managing a team and external partners to ensure excellence in storytelling, brand positioning, and stakeholder engagement. 

Additional Responsibilities and Duties 

• Develop and implement Be Strong’s annual communications and marketing plan with measurable goals and outcomes.
• Collaborate with the Development Team to craft fundraising campaigns, appeals, donor messaging and donor engagement strategies. 
• Oversee the creation and execution of multimedia content including videos, newsletters, social media, and press materials.
• Direct crisis communications and serve as advisor to the CEO and executive team on public positioning and messaging.
• Ensure alignment of Be Strong’s brand with all internal programs, events, and public campaigns.
• Oversee the agency’s digital ecosystem including websites, CRM tools, SEO, AI, and analytics dashboards. 
• Lead vendor and partner relationships related to advertising, public relations, and creative production.
• Represent Be Strong International at conferences, panels, and community engagements to expand public presence and partnerships.
• Support the development and delivery of internal and external marketing campaigns. 
• Manage brand voice and ensure consistent messaging across all channels.
• Manage relationships with media agencies, PR firms and key stakeholders both internal and external to maximize brand consistency. 
• Organize PR events and serve as the company’s spokesperson.
• Collaborate with the COO, Development, and Program teams to ensure communications strategies support growth and impact goals.
• Manage Social Enterprise Manager and support with marketing product and sales strategies. 
• Address inquiries from the media and other parties.
• Manage departmental budget, adhere to BSI financial policies and ensure that all marketing and communications initiatives are cost-effective and high-impact. 
• Ensure compliance with industry regulations and standards.
• Identify opportunities for new marketing channels and partnerships. 
• Stay updated with the latest marketing technologies and trends.
• Monitor and evaluate communication metrics and compare with industry standards, providing quarterly high level media activity reports to the CEO and board on visibility, engagement, and outcomes. 
• Promote Be Strong’s mission through storytelling that celebrates connection, growth, belonging, and community impact.
• Collaborate with Development to ensure successful fundraising and corporate events reflect brand messaging and guidelines. 
• Maintain and update company event calendar. 
• Maintain confidentiality and represent Be Strong International with integrity and professionalism in all communications. 

Required Experience, Qualifications and Skills 

• Master’s degree in communications, marketing, business, or a related field required. 
• Minimum of ten (10) years of experience in communications, marketing, or public relations with at least five (5) years in a senior leadership role.
• Proven experience developing and executing integrated brand and communications strategies.
• Strong background in fundraising communications and marketing for social enterprise initiatives.
• Proficiency in digital marketing, analytics, and CRM tools. 
• Exceptional written and verbal communication skills with the ability to craft compelling narratives.
• Strong project management, organizational, and leadership abilities.
• Knowledge of Miami-Dade and Broward County communities and diverse populations preferred.
• Bilingual (English/Spanish or English/Creole) preferred.
• Ability to commute to additional BSI site locations across Miami-Dade and Broward County. 

Competencies 

• Strategic Vision: Develops and executes long-term communications and marketing strategies aligned with Be Strong’s mission. 
• Leadership and Team Development: Builds, inspires, and leads a high-performing communications and marketing team.
• Brand Stewardship: Ensures consistency and integrity of Be Strong’s brand across all communications. 
• Analytical Thinking: Uses data and insights to drive communications effectiveness and decision-making.
• Cross-Functional Collaboration: Works effectively with leadership, development, and program teams to advance shared goals.
• Innovation: Identifies creative opportunities for visibility, engagement, and storytelling that deepen Be Strong’s impact. 
• Public Representation: Serves as a confident, credible, and professional representative of Be Strong International in the media and community.
  

Physical Demands 

This position is regularly required to sit, stand, walk, speak, and hear. The position requires extensive computer use, so the employee must have sufficient hand dexterity to use a computer keyboard and be capable of reading a computer screen. The employee must occasionally lift and/or move up to 30 pounds. Reasonable accommodations may be made to enable otherwise qualified individuals with disabilities to perform the essential functions. 

Limitations and Disclaimer 

This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State laws. Requirements are representative of minimum levels of knowledge, skills, and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently. Continued employment remains on an 'at-will' basis.