Associate Product Marketing Manager
$104k - $143kBaxter
This is where your work makes a difference. At Baxter, we believe every person-regardless of who they are or where they are from-deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond. Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results. Here, you will find more than just a job-you will find purpose and pride.
Your role: The Associate Product Marketing Manager, Patient Monitoring, is a key upstream marketing role within the Front Line Care (FLC) global marketing organization. This position plays a key role in a fast-paced, innovation-oriented team responsible for shaping the future of patient monitoring solutions globally across acute and non-acute care settings. The Associate Product Marketing Manager, Patient Monitoring, will support the development, implementation, and evaluation of marketing and product lifecycle strategies and initiatives for elements of the Patient Monitoring portfolio, which includes vital signs monitoring solutions, connected devices, and an ecosystem of supporting software platforms. With a strong focus on balancing business and customer needs, this role supports sustained portfolio growth and contributes to positioning products to differentiate Baxter in a competitive global market. What You'll be doing:
Your role: The Associate Product Marketing Manager, Patient Monitoring, is a key upstream marketing role within the Front Line Care (FLC) global marketing organization. This position plays a key role in a fast-paced, innovation-oriented team responsible for shaping the future of patient monitoring solutions globally across acute and non-acute care settings. The Associate Product Marketing Manager, Patient Monitoring, will support the development, implementation, and evaluation of marketing and product lifecycle strategies and initiatives for elements of the Patient Monitoring portfolio, which includes vital signs monitoring solutions, connected devices, and an ecosystem of supporting software platforms. With a strong focus on balancing business and customer needs, this role supports sustained portfolio growth and contributes to positioning products to differentiate Baxter in a competitive global market. What You'll be doing:
- Represent customer needs and global/regional market insights in product development and lifecycle decisions
- Support lifecycle activities including enhancements, maintenance, geographic expansion, and end-of-life planning
- Partner cross-functionally (R&D, Medical Affairs, QA/RA, Operations, Marketing, Finance) to align on product development and commercialization
- Contribute to marketing strategy, forecasting, pricing, and portfolio performance to drive revenue growth
- Analyze markets, customer workflows, competitive dynamics, and emerging technologies in patient monitoring
- Capture, synthesize, and communicate customer insights and product performance feedback to stakeholders
- Utilizes business and data systems (e.g., SAP, Power BI) to analyze sales, product, and market data; leverages numerous other platforms to achieve and share project-level tasks and responsibilities.
- Interacts with regional downstream marketing partners to support market needs and execution consistency.
- Applies analytical skills to support pricing, margin, portfolio performance, and business case development
- Develop value propositions, product positioning, messaging, and support go-to-market and launch readiness efforts
- Execute upstream marketing initiatives while managing multiple priorities in a global, matrixed environment
- Bachelor's degree required.
- Minimum of 2-3 years of experience in product marketing, product management, or related roles, preferably in medical devices, healthcare technology, or a regulated environment.
- Experience or interest in patient monitoring, connected medical devices, or digital health solutions is preferred.
- Demonstrated foundational marketing skills, ideally within healthcare or medical devices, technical education or background also a plus.
- Strong analytical and problem-solving skills, including proficiency in Microsoft Excel and PowerPoint.
- Ability to collaborate effectively and build trusted working relationships across functions.
- Customer-focused mindset with curiosity to learn clinical workflows and unmet needs.
- Demonstrated initiative, learning agility, and ability to execute with guidance.
Vacancy posted 13 hours ago
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