Product and Customer Marketing Manager

THE COMPANY

This is a rare opportunity to join one of the most talked‑about names in recruitment technology – a profitable, fast‑growing AI‑native SaaS platform that is genuinely changing the way recruiters work. They’ve built a product that recruiters love – the G2 reviews speak for themselves – and they’ve done it without losing sight of what matters: a great product, a great team, and sustainable growth. Named one of The Sunday Times Best Places to Work 2025, they’re growing faster than anyone else in their space. There is now real, deliberate investment going into building out a proper marketing engine – and this is one of three key hires coming in together to make that happen. You won’t be joining a team that’s already figured it out; you’ll be one of the people who does.

THE ROLE

As Product & Customer Marketing Manager, you will own the two functions that sit closest to revenue and build both from the ground up. The split is roughly 70% product marketing and 30% customer marketing, with the customer side expected to grow in significance as the business scales into 2027. Day to Day Owning product and feature launches end to end – from customer communication and internal briefing through to sales enablement and campaign execution. Building and maintaining the messaging framework by segment, keeping positioning sharp as the ICP evolves. Leading the competitive intelligence programme – battle cards, competitor tracking, insights fed back into messaging and sales conversations. Producing sales enablement materials: battle cards, one‑pagers, objection handling guides, outbound sequences, and demo materials. Designing and running customer marketing campaigns in close collaboration with the customer success team – focused on adoption, retention, and upsell. Running the customer evidence programme: case studies, testimonials, G2 reviews, reference customers. Using AI tools in a genuinely creative way to move faster, research smarter, and scale your output.

THE IDEAL CANDIDATE

You’re a product marketer first and foremost – someone who has owned the function, not just contributed to it. You’ve built the PMM playbook from scratch and know what good looks like because you defined it yourself. You communicate with clarity and precision, listen carefully, answer directly, and don’t go round in circles. You’re equally comfortable working with the product team to translate the roadmap as you are working alongside sales to sharpen their pitch. You use AI the way the best people in your field do – not as a shortcut, but as a force multiplier. You’ve built workflows, automated research, and found creative ways to do more with it than most people imagine possible. And you’re genuinely excited by the idea of walking into a blank sheet of paper. Not because you have to, but because that kind of challenge is something you actively look for. You’ll Need 4+ years in B2B SaaS marketing with product marketing as a core specialism. Experience across at least two companies where you’ve done PMM work in-house – not just one long tenure. A track record of taking products or features to market end to end – strategy, launch, enablement, reporting. Strong sales enablement experience – battle cards, objection handling, working directly with commercial teams. Hands‑on experience with HubSpot at a campaign and automation level. A startup or scale‑up background – you know what it means to build without a safety net. Genuine, specific AI fluency – not just using it, building with it.

WHAT'S ON OFFER

Salary up to £80k (with genuine flex for the right person), plus: 25 days holiday plus public holidays. Private medical, dental and vision insurance. Income protection insurance. MacBook and any software or tools you need to do your best work. Flexible working arrangements – hybrid from a great London office. Employee Assistance Programme. Compassionate leave policy. Monthly socials with a team that genuinely likes each other. #J-18808-Ljbffr Propel London Ltd.