Event Marketing Manager

Meet the Team We are seeking a high-caliber strategic leader to lead our Global Events Marquee and Industry portfolio. Meet the Team We are seeking a high-caliber strategic leader to lead our Global Events Marquee and Industry portfolio. You are a passionate brand ambassador who instinctively weaves Cisco’s ever-evolving brand vision into every facet of your work. In this leadership role, you will define the vision and direct the execution of integrated engagement strategies that amplify Cisco’s brand presence, cultivate customer journeys, and drive measurable revenue impact via Cisco’s event portfolio. You will lead a high-performing team of engagement managers, supporting the audience engagement efforts at our key Marquee and Industry Events and the Cisco Showcase at Cisco Live Global. The ideal candidate leverages an "AI-first" mindset to optimize operational efficiency, content creation, and data-driven decision-making. Your Impact Architect Engagement Strategy: Direct the development and execution of multi-channel marketing and communication strategies. You will manage end-to-end marketing and comms strategies across all owned and paid channels that drive attendee outcomes, including booth engagement, speaking sessions, meeting participation, brand awareness, and sales engagement. Drive AI-Enabled Innovation: Champion an "AI-first" operational model to streamline content development, consolidate processes, and scale high-impact communication assets across the event portfolio. Cross-Functional Leadership: Serve as a strategic partner to the Marquee and Industry Team Program Management, Event Strategy, and Brand team leaders to drive alignment and ensure a cohesive, premium Cisco brand experience globally. Operational Excellence & KPI Management: Define and report on rigorous KPIs that track event efficacy and ROI. Partner with Sales and Marketing leadership to architect and optimize high-touch, low-touch, and no-touch customer journey programs. Team Leadership: Provide mentorship to senior and mid-level managers. Foster a culture of professional growth, high-performance, and agility, while managing complex vendor relationships to ensure service excellence. Advisory: Serve as the subject matter expert, providing critical insights and data-driven recommendations to shape future event communication and engagement strategy. Minimum Qualifications Experience: 10+ years of event marketing within the high-tech sector, 15+ years of strategic communications experience, and 10+ years of proven leadership in managing high-performing teams. Strategic Acumen: Demonstrated track record of leading complex, large-scale marketing campaigns and flagship event initiatives. Executive Presence & Communication: Proven ability to craft and deliver high-stakes presentations and communications for executive leadership, effectively distilling complex business strategies into clear, actionable, and persuasive narratives. Brand Stewardship: A dedicated brand ambassador with a deep-seated passion for brand storytelling, ensuring our evolving vision is reflected in every attendee touchpoint. AI & Operational Fluency: A proactive, innovative thinker who actively integrates AI tools to improve workflow efficiency, content velocity, and process optimization. Data Storytelling: Beyond just tracking KPIs, you possess the ability to translate complex data sets into compelling narratives that influence stakeholders and demonstrate business value. Change Management: Proven ability to guide teams through transformation—especially as we integrate new AI tools and evolving event formats—as a core expectation for Cisco leaders. Analytical Rigor: Demonstrated ability to manage complex project portfolios, track ROI, and pivot strategies based on data-driven insights. Content Developmen t: Exceptional copywriting and editorial skills, with the ability to independently develop high-impact written materials and collateral that articulate our brand narrative and strategic vision. Education: BA/BS degree in Communications, Marketing, or a related field required. Why Cisco? At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere. We are Cisco, and our power starts with you. Message to applicants applying to work in the U.S. and/or Canada: The starting salary range posted for this position is $174,200.00 to $220,800.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits. Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process. U.S. employees are offered benefits, subject to Cisco’s plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time. U.S. employees are eligible for paid time away as described below, subject to Cisco’s policies: 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees 1 paid day off for employee’s birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco Non-exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees Exempt employees participate in Cisco’s flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations) 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next Additional paid time away may be requested to deal with critical or emergency issues for family members Optional 10 paid days per full calendar year to volunteer For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco’s policies. Employees On Sales Plans Earn Performance-based Incentive Pay On Top Of Their Base Salary, Which Is Split Between Quota And Non-quota Components, Subject To The Applicable Cisco Plan. For Quota-based Incentive Pay, Cisco Typically Pays As Follows .75% of incentive target for each 1% of revenue attainment up to 50% of quota; 1.5% of incentive target for each 1% of attainment between 50% and 75%; 1% of incentive target for each 1% of attainment between 75% and 100%; and Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation. For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid. New York City Metro Area $196,300.00 - $286,000.00 Non-Metro New York State & Washington State $174,200.00 - $253,900.00 For quota-based sales roles on Cisco’s sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined. Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements. #J-18808-Ljbffr