Executive Director, Mayor’s Office of Ethnic and Community Media

Executive Director, Mayor's Office of Ethnic and Community Media

The New York City Mayor's Office is responsible for overseeing city services throughout the five boroughs, coordinating public agencies and departments, and managing public property. The administration is leading the fight in making the city more affordable, reducing inequality, improving public safety, ensuring delivery of efficient and effective services, and working to make New York City's economy stronger. We value leadership, transparency, fairness, and efficiency as we actively seek diverse talents from various sectors to join our team. The Mayor's Press Office at City Hall is responsible for media monitoring, responding to media inquiries, preparing senior administration officials for media interviews, and planning media events designed to communicate accurate, timely information to the public. The Office of New Media and Cultural Communications is helping to transform the traditional press arm of the Mayor's office into one that includes and engages new media, ensuring that Mayor Mamdani's agenda and achievements reach and mobilize New Yorkers who have historically been left out of the governing process. The Office oversees constituency media relations and ensures a consistent narrative reaches all New York audiences and engages new media and influencers to pitch and deliver stories to the places where New Yorkers get their news.

Equal parts free and paid media and marketing, this role manages the administration's relationships with ethnic and community media partners while owning the full paid and free city media placement operation. The Executive Director functions as the administration's media marketing strategist - responsible for where and how much the city spends to reach diverse communities across NYC.

Core Responsibilities:

• Owns relationships with all contracted media placement vendors and translation services.
• Coordinates paid media placement, spend tracking, and campaign performance.
• Collects and analyzes performance and fiscal metrics across campaigns.
• Produces the Annual Advertising Spend Report at the end of the fiscal year.
• Partners with the Office of Mass Engagement (OME) on community engagement initiatives.
• Supports the Digital & Creative Comms team on creative campaign oversight, as needed.

Responsibilities:

• Paid Media.
• Manage data intake, analysis, write-up, and final production of the Annual Advertising Spend Report at the end of the fiscal year.
• Own relationships with all contracted media placement vendors and translation services.
• Manage paid media placement, spend tracking, and campaign performance.
• Collect and analyze performance and fiscal metrics across campaigns.
• Free City Media.
• Serve as the internal "media placement vendor" for free city media.
• Own relationships with translation services and vendors offering free city marketing placements.
• Collect and analyze QR code engagement performance.
• Constituent Media & Misc.
• Maintain expertise in NYC neighborhood demographics and constituent and ethnic enclave publications and platforms.
• Partner with the Office of Mass Engagement (OME) on community engagement initiatives.
• Support the Comms dept on creative campaign oversight, as needed.

About You:

• You are comfortable working with data across spreadsheet tools (Excel, internal portals) compiling, organizing, and presenting campaign and fiscal metrics.
• You have experience in press, communications, or media relations.
• You are familiar with paid media planning and placement.

Minimum Qualifications:

• Bachelor's degree required.
• 5+ years of experience.

Public Service Loan Forgiveness

As a prospective employee of the City of New York, you may be eligible for federal loan forgiveness programs and state repayment assistance programs. For more information, please visit the U.S. Department of Education's website.

Residency Requirement

New York City residency is generally required within 90 days of appointment. However, City Employees in certain titles who have worked for the City for 2 continuous years may also be eligible to reside in Nassau, Suffolk, Putnam, Westchester, Rockland, or Orange County. To determine if the residency requirement applies to you, please discuss with the agency representative at the time of the interview.

Additional Information

The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic.