General Manager
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General Manager
The General Manager is responsible for leading the overall sales, production, and operational performance and efficiency of the Phoenix Location within a multi-location AVL organization. This role provides both strategic direction and hands-on operational leadership to ensure exceptional execution of multi-disciplined services. This leader plays a critical role in positioning the organization as a preferred provider in the industry and a top employer in the market.
Leadership & Team Development
- Lead, manage, and develop cross-functional teams including sales, production, operations, and technical staff in a high-performance culture to ensure alignment with company goals
- Oversee recruitment, staff development, training, performance management, and compensation planning
Operations & Production Oversight
- Oversee daily operations in the location and ensure seamless coordination between sales, operations, sales support, warehouse, and technical teams
- Drive efficient scheduling, labor utilization, resource allocation, quality standards, and inventory accuracy
Strategic Planning & Growth
- Execute regional and company-wide strategic initiatives
- Partner with senior leadership to manage annual budgets and growth plans
- Identify opportunities for market expansion, new services, and innovation
- Collaborate with other locations to share best practices and drive consistency
Financial Management
- Oversee cost controls and resource investments as agreed by senior management
Sales & Client Leadership
- Build and maintain strong relationships with clients, venues, vendors, and partners
- Serve as senior escalation point for client issues and ensure resolution
- Represent the company as a market leader in full-service production and collaborate installation and box sales opportunities with Integration Team
Project Execution & Client Experience
- Accountable for full project lifecycle from sales through execution and closeout
- Ensure high-quality delivery of projects
- Maintain strong client satisfaction, retention, and repeat business
- Monitor and improve project profitability and delivery metrics
Process Improvement & Compliance
- Develop and implement processes to improve efficiency, scalability, and quality
- Monitor KPIs to drive continuous improvement
- Ensure compliance with safety standards, DOT regulations, and company policies
- Maintain facility standards, operational workflows, and technical best practices
- Ensure proper handling, maintenance, and deployment of equipment
Communication & Collaboration
- Maintain consistent communication with senior leadership on performance, risks, and opportunities
- Collaborate across regions and functions to drive alignment and operational consistency
Qualifications
- 10+ years of leadership experience in general management, operations, or production
- Strong experience within AVL, live events, or production
- Proven ability to lead multi-functional teams in fast-paced environments
- Strong financial, operational, and analytical skills
- Excellent leadership, communication, and decision-making abilities
- Ability to manage multiple projects and priorities simultaneously
- Bachelor's degree or equivalent experience
- Knowledge of industry standards, safety practices, and emerging AVL technologies
Working Conditions
- Fast-paced, event-driven environment with variable schedules
- Requires flexibility for nights, weekends and peak event seasons
- Occasional travel within region and to other company locations
- Valid driver's license required
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