Marketing Assistant (Performance & Growth)

YLT7 is a fast-growing consumer brand startup based in Los Angeles and Hong Kong, building a portfolio of modern lifestyle and e-commerce brands. We operate with a lean, creative, and fast-moving team where ideas can quickly turn into campaigns, content, and customer experiences. Type: Full-Time (On-Site) About Us YLT7 is a fast-growing consumer brand startup based in Los Angeles and Hong Kong, building a portfolio of modern lifestyle and e-commerce brands. We operate with a lean, creative, and fast-moving team where ideas can quickly turn into campaigns, content, and customer experiences. About the Role We are looking for a Marketing Assistant to support our performance and growth marketing efforts across our brands. This is a hands-on role focused on paid advertising, CRM, conversion optimization, and analytics. You will work alongside channel specialists, taking direction and helping execute and coordinate campaigns, creative tests, and reporting. You don’t need to be an expert in every channel, but you should be comfortable with numbers and curious about what drives results. The ideal candidate is analytical, detail-oriented, and has good instincts for what makes a campaign work. You enjoy digging into data, spotting patterns, and turning them into clear, actionable ideas. A portfolio, relevant work samples, or examples of marketing projects (including academic or personal projects) are strongly encouraged. Responsibilities Paid Marketing: Support paid advertising execution and coordination, including campaign setup, creative testing, and weekly performance tracking across Meta and other platforms. Analytics & Reporting: Track marketing KPIs (spend, ROAS, CPA, CVR, etc.), build and maintain weekly and monthly reports, and surface insights and opportunities for improvement. Creative Testing: Maintain ad creative logs and test trackers, and work with the Creative team to turn performance learnings into new creative briefs. Email & CRM: Support email and SMS campaigns, promotional calendars, list segmentation, and customer retention initiatives. E-commerce & CRO: Support website promotions, product launches, and conversion optimization efforts, including A/B test coordination and QA. Cross-Team Collaboration: Work closely with Creative and other departments to ensure timely execution of marketing initiatives. Marketing Support: Support other marketing projects as needed, including social and influencer initiatives. Requirements 0–2 years of experience in marketing, preferably in DTC, e-commerce, or consumer brands. Strong analytical skills and comfort working with data, spreadsheets, and marketing performance metrics (Google Sheets or Excel required). General understanding of digital marketing channels, especially paid social, email, and e-commerce. Good understanding of TikTok, Instagram, short-form content, and social trends, with an eye for what makes creative perform. Strong organizational, communication, and project coordination skills. Ability to turn performance data and audience insights into clear, actionable recommendations. Proactive and detail-oriented, able to manage multiple projects and deadlines and take ownership of assigned responsibilities. Strong interest in consumer brands, design, and digital marketing. Nice to Have Hands-on experience with Meta Ads Manager, Shopify, Klaviyo, or GA4. Experience with A/B testing, reporting dashboards, or tools like Looker Studio. Basic familiarity with pivot tables, formulas (XLOOKUP, SUMIF, etc.), or SQL. Ability to create clear presentations and creative briefs. Familiarity with project management tools (Wrike, ClickUp, Notion, or similar). Experience collaborating with creative teams or coordinating cross-channel marketing initiatives. Benefits Salary: $20–25 per hour, depending on experience and skill set Clear growth path with opportunities to take on greater ownership Comprehensive health insurance support Retirement plan PTO accrual Employee discounts on products Performance-based bonuses #J-18808-Ljbffr YLT7