UX Designer (GoFi)

In short, the UX Designer (GoFi) (Specialist, Marketing-GoFi) is responsible for shaping and optimizing the end-to-end dealer experience across GoFi’s digital touchpoints. This role blends UX strategy, interaction design, user research, and data-driven insights to create intuitive, engaging, and accessible experiences that strengthen the GoFi brand and drive measurable business results. You’ll work cross-functionally to ensure every interaction feels cohesive, customer-first, and purpose-built to improve usability, satisfaction, and conversion.

In long, as the UX Designer (GoFi), you will be responsible for:

• Designing and optimizing end-to-end user journeys across web, email, and other digital touchpoints
• Applying UX best practices to create intuitive, accessible, and user-friendly experiences that drive engagement and conversion
• Conducting user research and gathering qualitative and quantitative insights to inform design decisions and enhance the dealer experience
• Creating wireframes, user flows, prototypes, and high-fidelity designs for digital experiences
• Collaborating with cross-functional teams to translate business goals and user needs into effective UX solutions
• Continuously testing, analyzing, and optimizing user experiences using behavioral data, usability feedback, and performance insights
• Ensuring consistency across all dealer-facing digital experiences and interactions
• Monitoring and improving key performance metrics, including engagement, usability, conversion, and Net Promoter Score (NPS)
• Leveraging A/B testing, usability testing, and experimentation to support continuous improvement
• Partnering closely with Product, Sales, Marketing, and external vendors to execute user-centered initiatives
• Acting as a liaison between GoFi stakeholders and vendor partners to ensure UX alignment across platforms and experiences
• Ensuring alignment across teams to deliver a seamless and cohesive dealer experience

So What Kind of Folks Are We Looking For?

• Someone with a customer-first mindset and a passion for creating seamless, engaging user experiences
• A strategic thinker who can connect user needs, thoughtful design, and business outcomes
• A self-starter who thrives with autonomy and takes ownership of their work
• An innovative and curious problem-solver who’s always looking for ways to improve and evolve experiences
• An agile professional who can adapt and succeed in a fast-moving environment
• A strong communicator who collaborates effectively across teams and with external partners
• A detail-oriented designer who values usability, accessibility, and consistency

The Specifics.

• 1–3 years of experience in UX design, product design, interaction design, or a related field
• Bachelor’s degree preferred, or equivalent practical experience
• Experience designing and optimizing digital user experiences and customer journeys
• Proficiency with UX/UI design and prototyping tools (Figma preferred)
• Familiarity with usability testing, A/B testing, and user research methodologies
• Strong understanding of UX principles, accessibility standards, and responsive design
• Strong analytical skills with the ability to interpret data and drive informed design decisions
• Excellent written and verbal communication skills
• Ability to manage multiple projects in a fast-paced environment

Nice to Have.

• Preferred experience designing user journeys and executing multi-channel campaigns in Braze.
• Background in lifecycle experiences, experimentation, or conversion optimization
• Familiarity with digital marketing and email experience design
• Indirect experience in the auto industry