Social Media Fall Semester Intern- Springfield, MO

Description

POSITION SUMMARY:

The Fall Semester Social Media Internship at the Ozarks Regional YMCA offers students a hands-on, guided experience in digital storytelling and community engagement. This educational opportunity is designed to introduce students to content strategy, platform management, and inclusive digital communication in a mission-driven environment. Interns will be mentored by the marketing director and supported in building skills, confidence, and a portfolio.


OUR CULTURE:
Our mission and core values are brought to life by our culture. In the Y, we strive to live our cause of strengthening communities with purpose and intentionality every day. We are welcoming: we are open to all. We are a place where you can belong and become. We are genuine: we value you and embrace your individuality. We are hopeful: we believe in you and your potential to become a catalyst in the world. We are nurturing: we support you in your journey to develop your full potential. We are determined: above all else, we are on a relentless quest to make our community stronger, beginning with you.

LEARNING OBJECTIVES:

By the end of the internship, participants will:

• Understand social media best practices in a nonprofit setting.

• Gain experience drafting, publishing, and analyzing content across digital platforms.

• Learn to tell community-centered stories that align with the YMCA's brand and values.


• Build and evaluate social media campaigns for real-world audiences.


EDUCATIONAL ACTIVITIES MAY INCLUDE:

• Guided practice in content creation (graphics, video, captions) aligned with the Y brand guidelines.

• Observing the publishing calendar and learning social media management tools.


• Reviewing analytics to understand engagement trends and audience behavior.

• Participating in storytelling efforts featuring members, volunteers, and staff.

Requirements

QUALIFICATIONS:

1. Current full-time student pursuing a degree in marketing, communications, journalism or related field.

2. Strong understanding of social media platforms and trends (Facebook, Instagram, LinkedIn, TikTok)

3. Excellent writing, editing, and storytelling skills.

4. Basic graphic design skills (Canva or Adobe Spark)

5. Excellent knowledge of Microsoft Office.

6. Passion for the marketing industry and best practices

WORK ENVIRONMENT & PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Visual and auditory ability to work on computer and use phone for long periods of time

2. Ability to perform all physical aspects of the position for long periods of time, including sitting, standing, bending, squatting, and kneeling.

3. Ability to lift and carry 20 pounds.

4. Ability to transport to/from various sites.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.


This is an unpaid internship designed to provide educational and professional development . Interns will be closely supervised and supported in meeting learning outcomes. No paid employment is guaranteed upon completion.