Community Engagement & Marketing Coordinator
Little Land Play Gym & Pediatric Therapy
Little Land Pediatric Therapy is seeking a creative and motivated Community Engagement & Marketing Coordinator to expand our reach and engagement across Texas and California. This full-time position, based in Austin, TX, will be responsible for identifying, planning, and executing marketing campaigns designed to grow our customer base for both pediatric therapy services and family-centered programs.
Service areas include:
- Pediatric Therapy: OT, PT, ST, and ABA.
- Community Programs: birthday parties, Parents’ Night Out, sensory art, music exploration, and other special events.
This role requires someone who thrives on building relationships, is comfortable with community outreach, and has proven experience marketing to parents and families. Occasional travel may be required .
Key Responsibilities
Marketing Campaigns
- Develop and implement marketing strategies to promote therapy services and community programs.
- Identify target audiences and craft campaigns to engage parents, caregivers, and referral sources.
- Produce digital and print marketing materials, including social media posts, email campaigns, flyers, and event promotions in collaboration with the graphics design team.
- Monitor campaign results and adjust strategies to optimize effectiveness.
Community Engagement & Outreach
- Build relationships with physicians, pediatricians, schools, and referral partners to increase awareness and drive referrals.
- Represent Little Land and Recess at community events, health fairs, schools, and family-focused gatherings.
- Engage with families directly through outreach initiatives to promote events, classes, and therapy services.
Program & Event Support
- Coordinate with internal teams to promote and support special events and programs.
- Assist in event planning and ensure marketing efforts align with attendance and engagement goals.
- Maintain promotional calendars for clinics in both Texas and California.
Collaboration & Reporting
- Work closely with the CEO and leadership team to align marketing and outreach with company goals.
- Provide regular reports on campaign performance, outreach activities, and growth opportunities.
- Support business development through creative partnerships and community engagement efforts.
Qualifications
- Education & Experience:
- Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
- 2+ years of experience in marketing, outreach, or community engagement.
- Background in children’s services, healthcare, or family entertainment strongly preferred.
- Skills & Competencies:
- Strong written and verbal communication skills.
- Proficiency in digital marketing tools and platforms (social media, email marketing, Canva, etc.).
- Ability to build relationships with families, providers, and community partners.
- Organized, proactive, and capable of managing multiple projects.
- Positive, family-focused, and community-minded approach.
Compensation & Benefits
- Salary: Competitive, commensurate with experience.
- Benefits: Health insurance, paid time off, professional development opportunities.
- Other: Occasional travel required to support events and outreach in Texas and California.
Why Join Us?
At Little Land Pediatric Therapy, we believe in making therapy and family programs fun, engaging, and accessible. As Community Engagement & Marketing Coordinator , you will play a key role in connecting families to life-changing therapy services and memorable community programs, making a meaningful impact across multiple states.
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