Vice President of Marketing
Confidential
Vice President of Marketing
About the Company
Global manufacturer, supplier & marketer of baked goods
Industry
Food Production
Type
Privately Held
Founded
1998
Employees
10,001+
Categories
- Consumer Discretionary
- Food Production
- Consumer Products
- Food Processing
- Fort Worth
Business Classifications
- E-Commerce
- B2C
About the Role
The Company is seeking a Vice President of Marketing to lead a large team in the development and execution of brand strategies for its PM Meals bread and bun brands. The successful candidate will be responsible for both short-term and long-term portfolio growth, building activations to retain and attract consumers, and expanding the brands into new occasions. This role requires a strategic mindset, the ability to influence and communicate with senior leadership, and a proven track record in leading innovation and new product development teams, preferably in the CPG sector. The VP will also be tasked with reigniting top-line growth, defending against private label competition, and building a next-generation innovation pipeline aligned with consumer trends. Key responsibilities for the Vice President of Marketing include partnering with cross-functional teams to commercialize key innovation opportunities, leading the digital shelf approach, and working on retail media activation. The role demands a leader with a strong background in consumer insights, category intelligence, and revenue growth management. The ideal candidate will have a Bachelor's degree in marketing, food science, or a related field, with a Master's degree preferred, and at least 10 years of experience in a similar role. Proficiency in data analysis, experience with syndicated data, and a passion for driving measurable growth are essential. The VP will also be expected to advance multicultural and Hispanic marketing strategies and build activation calendars around relevant cultural occasions.
Hiring Manager Title
Senior Vice President Marketing / Chief Marketing Officer
Functions
- Marketing
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