VP of Sales and Marketing

Job Description

Job Description

Description:

Job Summary:

The Vice President of Sales & Marketing is responsible for the strategic leadership, direction, and performance of Weber Knapp’s global sales and marketing functions. This executive oversees all revenue-generating activities, including direct sales, channel partner relationships, business development, and market expansion initiatives. The Vice President serves as a key member of the executive team, collaborating closely with Operations, Engineering, and Finance to align customer needs with Weber Knapp’s manufacturing capabilities and long-term growth strategy. This role ensures the organization maintains strong customer relationships, executes a disciplined go-to-market strategy, and drives profitable, sustainable revenue growth across all product lines.

Essential Job Duties/ Responsibilities:

Sales and Leadership & Revenue Growth

· Develop and execute a comprehensive sales strategy aligned with Weber Knapp’s long-term business objectives.

· Lead, mentor, and manage the sales organization, including direct sales, account management, and business development teams.

· Establish and monitor key performance metrics to ensure consistent achievement of revenue, margin, and growth targets.

· Identify new market opportunities, emerging customer needs, and competitive threats to inform strategic decision-making.

· Partner with Operations and Engineering to ensure accurate forecasting, capacity planning, and customer satisfaction.

Channel Partner & Distributor Management

· Oversee all channel partner, distributor, and independent rep relationships to ensure alignment with Weber Knapp’s brand, service expectations, and revenue growth.

· Develop and maintain a structured channel partner program, including performance standards, incentives, and accountability measures.

· Conduct regular business reviews with channel partners to evaluate performance, identify opportunities, and resolve challenges.

· Expand and strengthen the channel network in strategic markets to support long-term growth.

Marketing Strategy & Brand Development

· Lead the development and execution of Weber Knapp’s marketing strategy, including brand positioning, digital marketing, product marketing, and communications.

· Oversee creation of marketing materials, campaigns, and tools that support sales effectiveness and market visibility.

· Ensure consistent brand messaging across all customer touchpoints, trade shows, digital platforms, and partner communications.

· Analyze market trends, customer insights, and competitive data to guide product positioning and promotional strategies.

Cross-Functional Collaboration & Strategic Leadership

· Oversee all channel partner, distributor, and independent rep relationships to ensure alignment with Weber Knapp’s brand, service expectations, and revenue goals.

· Develop and maintain a structured channel partner program, including performance standards, incentives, and accountability measures.

· Conduct regular business reviews with channel partners to evaluate performance, identify opportunities, and resolve challenges.

· Expand and strengthen the channel network in strategic markets to support long-term growth.

Operational Excellence & Process Improvement

· Implement standardized sales processes, CRM utilization, and reporting tools to improve visibility and efficiency.

· Ensure accurate and timely sales forecasting, pipeline management, and performance reporting.

· Drive continuous improvement in sales operations, customer onboarding, and service delivery.

· Establish and maintain policies and procedures that support scalable, disciplined growth.

Education & Work Experience Requirements:

· Bachelor’s degree in business, marketing, engineering, or related field.

· MBA or advanced degree preferred.

· Minimum 10 years of progressive sales leadership experience, ideally within manufacturing, engineered products, or industrial markets.

· Demonstrated success managing channel partners, distributors, and independent reps.

· Proven track record of driving revenue growth, developing high-performing teams, and executing strategic sales plans.

· Strong financial acumen, including forecasting, pricing strategy, and margin management.

· Experience of collaborating with engineering and operations team in a technical or manufacturing environment.

Working Environment:

· In-person office environment with regular travel to customer sites, channel partner locations, trade shows, and industry events.

· Nights and weekends as needed based on business needs and customer demands.

· 50% travel is required for the role.

Physical Requirements:

· Must be able to sit at a desk for extended periods of time.

· Must be able to move throughout the day, including standing, walking, bending, stooping, and climbing stairs.

· Must be able to lift materials weighing up to 15 pounds.

· Must possess sight/hearing senses or use prosthetics that will enable these senses to function adequately so the requirements of the position can be fully met.

· Must be able to cope with the mental and emotional stresses of the position.

Please submit your resume and cover letter if you meet all of the above mentioned qualifications.

A full benefits package is also included.

ADA Employer/ EOE Employer