Social Media Strategist

Social Media Strategist The William Warren Group is a privately held, institutional real estate investment, development, acquisition, and property management firm based in Santa Monica, CA. Since its inception in 1994, its focus has been on investments in major metropolitan markets across the United States that offer significant cash flow, revenue growth, and long-term capital appreciation opportunities. The company focuses on delivering exceptional customer service, introduces progressive thinking and technology to the market, and maximizes profitability for investors, all within a fun and inspiring team environment. When you join our family, you are tapping into the power of a different kind of brand. We seek motivated individuals who can contribute to our evolving culture. If you want to be a part of a creative, inspiring, and collaborative environment, you are in the right place. Ready to create the extraordinary? Come join us to take your career to new heights and make it an awesome work life! The Social Media Strategist will lead the strategy, creation, and execution of StorQuest's social media presence across all platforms, with a strong focus on growing and engaging local communities in the cities where we have locations nationwide. This role is responsible for developing engaging, brand-aligned content that resonates with each unique market, drives awareness, and fosters meaningful connections within those communities. The ideal candidate understands how to balance national brand consistency with localized storytelling, ensuring StorQuest's voice inspires both adventure and connection while building strong community ties in every market we serve. Strategy & Planning Develop and execute StorQuest's social media strategy in alignment with brand goals, seasonal campaigns, and location-specific marketing initiatives. Maintain an editorial calendar to plan and manage daily, weekly, and monthly content. Identify opportunities to highlight StorQuest's brand pillars (adventure, lifestyle, community) in organic and paid social campaigns. Ensure social strategies reflect both the national brand identity and the personality of individual markets. Revamp current Influencer program to have measurable, strategic approach Content Creation Concept, write, and (added bonus) design engaging content (photo, video, copy, stories, reels) tailored to each platform and community. Source and feature location-specific content that highlights unique local events, partnerships, and customer stories. Collaborate with design, photography, and video teams to produce high-quality creative assets. Leverage user-generated content, influencer collaborations, and partnerships to expand reach and authenticity. Update website images and headlines as needed. Community Engagement Monitor, moderate, and respond to comments, messages, and reviews in a timely and brand-consistent manner. Actively engage with local community pages, neighborhood groups, and influencers to build brand awareness in specific markets. Support store teams in creating and amplifying content from local events, sponsorships, and charitable initiatives. Work with Field Marketing Managers to develop social media activations that drive foot traffic and customer engagement in target cities. Analytics & Optimization Work with Sr Digital Marketing Manager to track and report on performance metrics (reach, engagement, conversions, audience growth) by platform and market to inform ongoing strategy. A/B test creative and messaging to continuously optimize content effectiveness. Stay updated on emerging platforms, features, and best practices to keep StorQuest ahead of trends. Collaboration & Cross-Functional Support Partner with the marketing team to support new store openings, promotions, and community events. Align with PR, email, and paid media teams to create integrated campaigns. Support crisis communication and brand reputation management on social channel Please note that you may be asked to perform a variety of duties from time to time, which may not fall strictly in your job description. For a variety of business, safety, and technical reasons, it is necessary that all positions at WWG maintain a high level of flexibility in reference to duties you will be expected to perform. What Makes this Opportunity Awesome: $75,000-$85,000 per year + Competitive Bonus Make a difference and have a positive impact. Take the lead on team initiatives and help grow future leaders Contribute creatively to the organization's success by generating new and useful ideas About You: 35 years of social media management experience, preferably in multi-location retail, hospitality, or lifestyle brands. Education: Bachelor's degree in Marketing or related field and/or equivalent experience preferred. Proven track record of growing social media audiences and engagement at both brand and local levels. Strong writing, editing, and visual storytelling skills. Familiarity with social analytics tools and paid social campaign management. Photography, videography, and basic graphic design skills a plus. Passion for adventure, lifestyle brands, and connecting with communities. Leadership Skills: Entrepreneurial mindset and Creative problem solver. Relationship skills: Team building; ability to develop and sustain cooperative working relationships; and, ability to work effectively within a team Computer skills: Intermediate skills in MS Office Suite, high-level of comfort learning and mastering new computer applications. Proficiency with social media platforms (Instagram, Facebook, TikTok, LinkedIn, YouTube, Pinterest) and scheduling tools (Later, Sprout Social, or similar). Organization/Multi-tasking: ability to allocate one's time effectively, work under pressure, and meet tight deadlines; ability to handle multiple demands and competing priorities; ability to prioritize workload; and, ability to work at a detailed level. Intrapersonal: willingness to learn in a dynamic environment that includes new ideas and change, ability to be a proactive self-starter, intellectually curious, and ambitious adaptable Additional Perks for eligible employees: WWG offers a competitive compensation and performance-based bonus program, in addition to medical, dental, vision, 401(k) with company matching, paid time off (PTO) and holiday perks, employee assistance program (EAP), pet insurance and team building events and activities. The William Warren Group and StorQuest brands say NO to drugs Equal Employment Opportunity WWP is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status. WWP is also committed to compliance with all fair employment practices regarding citizenship and immigration status. #J-18808-Ljbffr