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Strategist

$67.5k - $76.5k

Firewood Marketing, Inc.

About the Role As a Strategist, you’ll bridge the gap between imagination and data to drive growth for one of the nation’s largest and most innovative wireless telecommunications providers, delivering the right creative at the right time across key digital channels like Meta, Pinterest, YouTube, and TikTok. We are looking for someone who is passionate about seeking new opportunities to create impactful work, possesses 2–5 years of paid digital experience, and is a naturally curious, proactive experimenter ready to collaborate with media, creative, and client teams. Responsibilities Develop advertising strategies across paid media channels including Meta, YouTube, Snapchat, TikTok, and emerging platforms. Analyze campaign performance data to identify trends, opportunities, and actionable insights. Translate complex data into compelling narratives and strategic recommendations for clients and internal teams. Leverage automation tools, AI platforms, and workflow systems to improve reporting, optimization, creative testing, and campaign management. Build and manage structured testing frameworks to continuously improve campaign performance. Write clear, persuasive campaign briefs, strategic recommendations, reporting summaries, and client-facing communications. Stay ahead of industry trends, platform updates, consumer behavior shifts, and emerging AI capabilities in advertising. Partner with creative, analytics, and media buying teams to align strategy with execution. About You The essentials: Strong interest in AI, automation, and the evolving advertising technology landscape. Naturally curious mindset with a proactive approach to experimentation and problem‑solving. 2–5 years in‑house or top‑tier agency experience with a proven track record of executing performance creative strategy across paid social channels (paid social, not organic). A trusted partner for our clients who can guide them with paid social strategies that help achieve marketing and business goals. Expertise of the digital landscape and knowledge of platform‑specific best practices on Meta, YouTube, TikTok and additional/emerging platforms. Proven analytical ability—digest data and turn insights into actionable creative strategy that drives growth. Comfortable operating across spreadsheets and storyboards and enjoys using data to tell a story. Understanding of media buying best practices across social channels. Expertise across capabilities (creative, media, analytics), engaging with the larger team. Exceptional written and verbal communication skills, able to summarize insights to create easy‑to‑understand client‑facing reports. Experience creating and implementing long‑term testing and optimization practices. Ability to thrive in a fast‑paced environment with a consistent “can‑do” attitude, seeing ambiguity as a challenge. Strong attention to detail and a proven ability to manage multiple work streams at once. Experienced and comfortable with presenting to clients. What We Offer Excellent, full‑coverage medical, dental, and vision insurance. Generous PTO and 15 company‑wide holidays. 401k with company contribution. Paid parental leave. Work‑life balance with an emphasis on personal well‑being. Career growth in a disruptor space and entrepreneurial opportunities within the Monks network. A globally diverse and inclusive culture with employee resource groups such as S4 Melanin, Pride, Cultura, and more. Authentic commitment to DEI efforts and sustainable growth. Salary Range: $67,500—$76,500 USD Monks is an equal‑opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves. We are prohibited from discrimination on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in the provision of employment opportunities and benefits. #J-18808-Ljbffr

Vacancy posted 2 days ago
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