Senior Video Editor

Senior Performance Video Editor — DIY Art Club / SMT Group

DIY Art Club / SMT Group is hiring a Senior Performance Video Editor to create and continuously improve high-performing paid-social video across its portfolio of international eCommerce brands.

SMT Group is an international arts and crafts eCommerce group founded in 2016. It operates through local brands in individual markets, allowing the team to tailor its products, creative and customer experience by region.

Today, the group has:

• More than five million customers across 20+ countries
• Over 150,000 new customers each month
• Six-figure profitable daily Meta spend
• More than 100 new product designs launched every week

SMT's ambition is to become the world's leading eCommerce group for creative hobby products, making creativity accessible and encouraging people to spend more time creating rather than scrolling.

You'll be joining SMT Group, supporting across the below brands:

Schilder op Nummers - Netherlands

DIY Malen nach Zahlen - Germany

DIY Art Club - US, UK, Australia, Canada and France

The role

This is a hands-on performance creative role for an experienced editor who understands that the job does not finish when an ad is exported.

You'll work closely with SMT's Creative Strategists, taking relatively light-touch briefs and scripts and turning them into polished, direct-response video ads. You'll also review creative-performance data, identify why ads are winning or losing and independently develop the next iterations.

The strongest person will combine exceptional editing standards with commercial judgement, speed, autonomy and a strong understanding of how paid-social creative performs.

What you'll do

• Edit direct-response video for Meta and other paid-social channels
• Turn strategist briefs, scripts, raw footage, UGC and existing assets into compelling ads
• Build strong hooks, pacing, narrative, captions, graphics, sound design and calls to action
• Understand the customer insight and commercial objective behind each brief
• Use AI video and production tools where they improve speed, quality or creative possibilities
• Review ad-performance data including spend, ROAS, CPA, CTR, hook rate and retention
• Identify the elements driving or limiting performance
• Independently create new iterations based on evidence, rather than waiting for detailed instructions
• Separate weak concepts from weak executions and recommend the next test
• Produce variations efficiently without reducing every idea to superficial hook swaps
• Partner closely with Creative Strategists and media buyers
• Maintain consistently high creative standards across multiple brands and markets
• Organise files, versions and feedback clearly across a high-output environment

What we're looking for

• Strong experience editing direct-response or performance video for DTC/eCommerce brands
• A portfolio showing high-quality paid-social video, not only organic or brand content
• Evidence that you have analysed ad results and used the findings to improve creative
• Strong command of Adobe Premiere Pro, After Effects, DaVinci Resolve, CapCut or comparable tools
• Practical experience with AI video tools such as Runway, Sora, Veo, Kling, ElevenLabs or similar
• An intuitive understanding of hooks, pacing, visual storytelling and conversion-focused editing
• Ability to work from lean briefs and take ownership without significant hand-holding
• Strong communication and collaboration with strategists and performance marketers
• Reliable availability across European working hours
• High personal standards, pace and accountability

Useful, but not essential

• Experience across international or multi-language markets
• Editing UGC, VSL, founder-led, product-demonstration and cinematic AI creative
• Experience within hobby, wellness, beauty, consumer or other high-volume DTC categories
• Motion design, sound design or broader production capability

What SMT offers

• A genuinely high-volume creative environment with meaningful performance data
• The opportunity to work alongside experienced Creative Strategists
• Autonomy to shape creative, not simply execute instructions
• International brands operating at significant paid-social scale
• A flat, fast-moving and highly commercial culture
• Remote working with European-hours collaboration

Package and working arrangements

Base: €2,500–€4,000 gross per month, full-time.

Contract: SMT Group can accommodate either an employee or contractor arrangement.

Location: Fully remote.

Working style: High trust and output-led. SMT does not clock-watch; you own your schedule while remaining reliable to the wider team.

Time off: Flexible and coordinated around the team and key commercial launch periods.

Team meetings: Quarterly in Utrecht, the Netherlands, with travel arranged and paid for by SMT Group.

Start date: As soon as possible.

Culture

SMT Group operates around four clear principles:

• Ownership over hierarchy: You are trusted to run your domain, regardless of title.
• Data over opinions: Ideas are tested, measured and improved.
• Speed through clarity: Learning from execution is more valuable than prolonged debate.
• High standards and accountability: This is a fast-paced environment with a significant amount still to be built.