B2G Senior Marketing Manager

POSITION SUMMARY

The Senior Marketing Manager provides expert marketing strategy and execution support for public sector marketing programs and activities. This role brings deep B2G (business-to-government) marketing experience to consult, develop, and deliver measurable marketing initiatives that drive client revenue and measurable outcomes across awareness, demand generation, and prospect engagement.

KEY RESPONSIBILITIES

B2G Marketing Strategy and Leadership

• Provide strategic insights, data-backed recommendations, and guidance to clients.
• Develop deep expertise in client products, solutions, and public sector audience segments.
• Stay current and curious on relevant events in the clients B2G segment, offering expert insight to maximize in-person networking, awareness and educational opportunities.
• Leverage custom AI agents, business subscriptions to AI tools and GBR strategy teams for research, insights, context and education.
• Practice continuous self-education on current B2B and B2G marketing trends, offering innovative ideas and best practices.
• Facilitate brainstorming sessions and coach client teams on impactful campaign execution.

Campaign & Event Execution

• Design, develop, implement, and manage marketing campaigns tailored to meet client sales and marketing objectives.
• Plan, manage, and execute marketing events and activities, ensuring alignment with client goals and success metrics.
• Lean in to serve as the B2G marketing expert on cross-functional projects and initiatives.

Short Form Content Development

Stay up to date on current B2B/B2G and AI trends for short-form digital content development and performance including email, blogs and social media.

Using AI along with GBR best practices and guidelines, create short-form content as needed to support campaigns.

Ensure that all content reviewed or created adheres to client brand and is free from errors.

Performance Measurement & Reporting

• Analyze campaign performance and measure ROI.
• Deliver quarterly results summaries to highlight achievements and identify growth opportunities.
• Develop and maintain complete, accurate project briefs and ensure alignment during kickoff meetings.

Client & Internal Collaboration

• Build trusted advisor relationships with clients, aligning B2G insight and marketing strategies with their KPIs and business goals.
• Attend onsite visits and in-person meetings to foster strong client relationships.
• When requested, participate as a trainer in client-facing workshops and trainings.
• Collaborate closely with the GBR team across internal and external projects to provide marketing expertise and ensure project success.
• Deliver clear project briefs to support marketing activities and ensure timely, high-quality execution.

QUALIFICATIONS & EXPERIENCE

Bachelors degree or equivalent work experience.

10+ years of experience in technology marketing products or services to organizations of varying sizes

At least 5 years of field marketing experience for government, education, healthcare or regulated industries with proven audience targeting success.

Experience in field marketing, channel marketing, or campaign development.

Ability to work independently and collaboratively in a fast-paced environment.

Strong leadership, strategic thinking, problem-solving, and communication skills.

Good proficiency in current workplace technology, including Microsoft Office Suite, Google Workspace and generative AI platforms (ChatGPT, Gemini). Experience working in project management systems such as Wrike, Asana, monday.com or Jira is a plus.

WORK ENVIRONMENT & EQUIPMENT

• Remote work setup with a distraction-free, dedicated home office, including desk and stable high-speed internet
• Employer-provided equipment: laptop, hub, video camera, keyboard, mouse, and dual monitors.
• Some overnight, in-person travel to client sites to build and sustain client relationships is required.

PHYSICAL & VISION REQUIREMENTS

• Primarily seated work, with occasional speaking and typing.
• Requires close vision, color vision, and ability to adjust focus for working with digital content.
• Company policy is to be on-camera for virtual calls and meetings.

SUPERVISION & REPORTING

• This position currently does not have direct reports.
• Collaborates closely with internal delivery teams and external stakeholders.

The above statements are intended to describe the general nature and level of work being performed by the employee assigned to this title. This description should not be construed as an exhaustive list of all responsibilities, duties, and skills required of incumbents holding the position. All staff may be required to perform duties outside of their normal responsibilities from time to time, as organizational needs dictate. Further neither this description, nor completion of tasks associated with this title should be construed as a contract of employment. All employees of GBR are employed at-will.

Compensation details: 104000

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