Associate Director, Marketing Analytics

We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions. Are you curious by nature? Do you always seek to understand human behaviors in your everyday life? Do you believe strategic communications can help make the world a better place? Do you think the world of research needs to change and adapt to a more complex and ever-evolving world? Do you have an entrepreneurial mindset and want to shape a consulting division? If so, Edelman Intelligence is looking for you to join our team! Edelman is seeking an Associate Director of Analytics to join our expanding team. We are seeking an analytics leader who is passionate about learning, problem-solving, and leveraging data to re-define how businesses and brands interact with their customers. This role will oversee a team of analysts and work directly with internal and external stakeholders to define, build, and execute multi-channel measurement strategies for brand and acquisition programs for global clients. The ideal candidate should have experience in a cross-functional, collaborative client-facing environment and bring a balance of a left-brained analytical fact-finding, paired with right-brained intuition and storytelling to service Edelman’s top clients. Responsibilities Own the development of measurement frameworks, learning agendas, and data integration across multiple workstreams for global clients. Contextualize and apply data to generate a holistic view of the consumer and inform the development of programs, content, and experiences. Apply knowledge of the client and the digital analytics craft to evaluate new data opportunities in the form of new sources, methodologies, technology partnership, client priorities, etc. Foster creative thinking around how to use data and how data can solve business challenges in support of marketing and communication activities Collaborate with cross-discipline leads in Creative, Channel Strategy, Planning, Paid Media, and Business Intelligence to guide decision-making with technical and non-technical groups. Provide day-to-day management and mentorship to a team of analysts on both short and long-term projects. Basic Qualifications 6+ years of relevant experience in marketing analytics, or a related field. A bachelor's degree or equivalent work experience. Preferred Qualifications Experience working with integrated marketing and comms tactics (earned, owned, influencer, paid) and developing insights, ideally in a fast-paced client services environment. Possess a bachelor or graduate degree from an accredited post-secondary institution. Experienced marketing analytics leader with experience onboarding, and developing talent ideally within an advertising agency, consulting, or other client-services environment. Expertise in cross-channel performance analytics with technical knowledge of web analytics, organic social analytics, influencer marketing and paid analytics. An excellent storyteller and data visualizer with experience in Tableau, CreatorIQ, Brandwatch, Sprinklr/Sprout, Supermetrics, etc. preferred. High level understanding of AI landscape with how to apply AI solutions to workstreams being a plus. Ability to simultaneously manage multiple deliverables with various stakeholders Prospers in a dynamic & fast-paced environment. Strong team player who naturally possesses selfless, amicable, and supportive personal characteristics. A graduate degree from an accredited post-secondary institution highly preferred $86,000 - $138,000 a year #LI-JLF An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits. DJEH offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing. DJEH is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion. We seek applications from all qualified candidates without regard to race, color, gender, sex, age, religion, physical or mental disability, military and veteran status, or any other basis protected by federal, state or local law. If you require a reasonable accommodation in any part of the employment process, please let us know. It started with one man’s passion to make an impact through stories… 70 years later, we are the world’s largest communications firm, which fosters an environment where people feel empowered to take the kind of bold action that makes careers, reshapes industries, and creates the unexpected. We are one global team, over 6,000 strong across 60 offices, grounded by our shared values. We promise an experience where our employees see that boldness is possibility, empathy is progress, and curiosity is momentum. Since Dan Edelman founded the firm in 1952, we have remained an independent, family-run business, and our culture is one that brings understanding, collaboration, and respect to our work and to each other. Diversity, equity, inclusion, and belonging (DEIB) transform our colleagues, our clients, and our communities, and propel us forward as a company. At Edelman, we are in relentless pursuit of a fair and inspiring workplace that is respectful to all, reflects and represents the world in which we live, and fosters trust and collaboration. Each day and on each project, we strive to ensure that our colleagues feel a sense of true inclusion and belonging and can bring their best to their work— taking action and shaping impactful moments and movements within our company, on behalf of our clients, and within communities around the globe. The relentless pursuit of excellence The freedom to be constantly curious The courage to do the right thing The commitment to positively impact society. We grow our people We invite and celebrate differences Our reputation is our brand We’re global, yet local We offer more than just a career – we offer a place to grow, make a meaningful impact, and help drive change alongside some of the brightest minds in the industry. Our culture is built on trust, innovation, and inclusivity, where unique perspectives are not only welcomed, but celebrated. At Edelman, your ambitions are supported, your voice matters and your work contributes to shaping the future of communications and clients’ business. Join our talent community to receive the latest DJE Holdings news and content, and to be notified when job openings match your skills and experience. #J-18808-Ljbffr Daniel J. Edelman Holdings in