Social Media Manager

Social Media Manager

About Levels

Levels is one of the fastest-growing sports nutrition brands in America.

We make premium protein powders without the gimmicks, hype, or shortcuts that dominate the category. Our products are sold through direct-to-consumer, Amazon, Costco, Walmart, Target, and a growing network of retailers across North America.

Social is a major part of how consumers discover, experience, and interact with Levels. As our audience and creator ecosystem continue to grow, were looking for a Social Manager to own the day-to-day operation of our social channels and help us build a faster, more responsive, culturally relevant social presence.

About the Role

The Social Manager is the day-to-day operator of Levels organic social presence.

This is not a role for someone who simply schedules posts and maintains a content calendar.

Were looking for someone who lives on social , understands how brands earn attention and participate in culture, and can independently manage the constant flow of publishing, community conversations, DMs, creator interactions, trends, opportunities, and operational details required to run a modern consumer brands social presence.

Youll own the operational layer of social—from maintaining the calendar and publishing content to community management, social listening, creator communication, and coordination—while also contributing ideas for content, trends, formats, and conversations Levels should participate in.

Youll work closely with Brand, Creative, Content, Influencer Marketing, Performance Marketing, Ecommerce, and Customer Experience to ensure Levels shows up consistently, intelligently, and authentically across social.

This is a hands-on, execution-oriented role for someone who can manage a high volume of activity without letting things fall through the cracks.

What Youll Own

Social Calendar & Publishing

Own the day-to-day operation of the Levels social calendar.

• Maintain and manage the organic social calendar across key platforms.
• Coordinate content, assets, copy, approvals, timing, and publishing requirements.
• Schedule and publish content across Instagram, TikTok, YouTube, and other relevant or emerging platforms.
• Ensure posts are accurate, on brand, properly formatted, and published on schedule.
• Coordinate with Brand, Creative, Content, Influencer, and other teams to keep upcoming content organized and ready to launch.
• Identify gaps in the calendar and proactively surface opportunities for additional content.

Community Management

Own how Levels interacts with its social community every day.

• Monitor and respond to comments across organic social channels.
• Proactively engage with relevant creators, consumers, brands, communities, and conversations.
• Develop meaningful interactions rather than relying on generic brand responses.
• Exercise strong judgment around brand voice, tone, humor, cultural conversations, and customer interactions.
• Identify conversations where Levels should participate—and recognize when the brand should stay out.
• Escalate sensitive customer, product, or brand issues appropriately.

DM Management

• Own the Levels social inbox.
• Monitor and respond to incoming social DMs.
• Manage a high volume of conversations while maintaining responsiveness and quality.
• Route customer service, product, wholesale, creator, partnership, and other inquiries to the appropriate teams.
• Track important conversations and follow-ups through resolution.
• Identify recurring questions and opportunities that should be surfaced to the broader organization.

Paid Social Community Management

Help ensure consumers receive the same high-quality brand experience when interacting with Levels advertising.

• Monitor comments and questions across paid social campaigns.
• Respond appropriately to product questions, customer comments, and brand conversations.
• Escalate customer service or sensitive issues when necessary.
• Surface recurring objections, questions, and customer feedback that could improve future creative or messaging.

Social Listening & Cultural Awareness

Serve as an always-on source of intelligence about what is happening across social.

• Monitor relevant conversations, creators, trends, formats, memes, competitors, and emerging platform behavior.
• Surface recurring customer questions, sentiment, and feedback.
• Identify emerging conversations and cultural moments where Levels could credibly participate.
• Distinguish between meaningful opportunities and trends that dont make sense for the brand.
• Share relevant insights with Brand, Creative, Content, Influencer, and Performance Marketing teams.
• Help turn social observations into actionable content ideas and opportunities.

Influencer & Creator Coordination

Support the day-to-day communication and execution behind Levels growing creator ecosystem.

• Manage inbound creator and influencer inquiries across social.
• Support creator outreach, responses, follow-ups, and relationship management.
• Help coordinate gifting, product requests, content opportunities, and creator communications.
• Maintain organized records of conversations, opportunities, and outstanding follow-ups.
• Identify promising creators or organic brand advocates and surface them to the Influencer Marketing team.
• Ensure high-potential relationships dont get lost in the volume of daily social activity.

Creative Ideation

Contribute actively to what Levels creates and how the brand shows up.

• Bring forward ideas for posts, recurring series, trends, formats, campaigns, creator collaborations, and cultural moments.
• Identify interesting conversations the brand can enter.
• Share platform-native ideas based on what youre seeing every day.
• Partner with Brand, Creative, and Content teams to turn observations into executable ideas.
• Help identify opportunities to move quickly on timely content.

You wont be expected to own overall brand or social strategy, but you will be expected to have opinions, creative instincts, and a strong understanding of what works on social.

Social Operations & Coordination

Build the organizational discipline required to run social at increasing scale.

• Maintain social workflows, trackers, calendars, and documentation.
• Coordinate with freelancers, creators, agencies, and external vendors as needed.
• Support vendor onboarding, invoices, finance documentation, and administrative requirements tied to social, content, and creator programs.
• Keep projects, conversations, approvals, and follow-ups organized.
• Identify recurring operational problems and help build better systems to solve them.
• Create visibility into what is publishing, what is coming next, and what requires action.

Performance & Learning

Use performance data to make the social operation smarter over time.

• Monitor organic social performance and engagement trends.
• Identify patterns across formats, topics, creators, hooks, and conversations.
• Surface high-performing and underperforming content.
• Partner with the broader marketing team to understand what is driving reach, engagement, shares, saves, comments, and conversation.
• Apply learnings to future publishing, community engagement, and content ideas.

What Success Looks Like

• Levels social calendar is organized, current, and consistently executed.
• Content publishes accurately and on schedule across channels.
• DMs and comments are handled quickly, thoughtfully, and in the Levels brand voice.
• The brand becomes more active and responsive within relevant social conversations.
• Important customer questions and issues are surfaced quickly.
• Creator and influencer conversations receive consistent follow-through.
• High-potential creators and organic advocates are identified early.
• Trends and cultural opportunities are surfaced before they become stale.
• Social insights consistently generate useful ideas for Brand, Creative, Content, and Influencer teams.
• The social operation becomes increasingly organized, scalable, and self-sufficient.
• The broader marketing team has greater capacity to focus on social strategy, campaigns, creative development, and higher-leverage content.

What Were Looking For

• 4+ years of professional experience in social media, community management, social marketing, creator marketing, or a closely related discipline.
• Direct experience managing day-to-day organic social for a consumer-facing brand.
• Experience independently managing social calendars, publishing, community management, and social inboxes.
• Deep familiarity with Instagram, TikTok, YouTube, and emerging social platforms.
• Strong understanding of platform culture, internet culture, creators, trends, memes, and how consumer brands participate in social conversations.
• Excellent judgment around brand voice and customer interactions.
• Ability to manage a high volume of comments, DMs, creator conversations, and follow-ups without losing track of details.
• Experience with social publishing, listening, community management, or reporting platforms.
• Strong organizational and project-management skills.
• Ability to interpret basic social performance data and identify meaningful patterns.
• Strong writing and communication skills.
• Good creative instincts and the ability to generate platform-native ideas.
• Comfortable operating in a fast-moving environment where social opportunities often require quick decisions and execution.
• Proactive, highly responsive, and able to operate independently without significant day-to-day oversight.

Preferred Experience

Experience working with consumer brands in one or more of the following categories is strongly preferred:

• Food & Beverage CPG
• Sports Nutrition
• Protein Powders
• Functional Beverages
• Dietary Supplements
• Fitness
• Wellness
• Better-for-you consumer products
• High-growth consumer brands

Experience supporting creator or influencer programs is strongly preferred.

Experience with social listening, paid-social community management, and high-volume community engagement is also valuable.