Senior Copywriter

Overview We’re looking for a sharp, strategic Content Strategist / Senior Copywriter to drive messaging strategy and content development across B2C and B2B channels. This isn’t a “write it and hand it off” role—you’ll owner the full lifecycle of messaging, from auditing and strategy through execution and optimization. You’ll work at the intersection of brand, performance marketing, and product education—translating value propositions into high‑performing copy across campaigns, channels, and audiences. The ideal candidate is equal parts strategic thinker and skilled writer, comfortable navigating cross‑functional partnerships with media, legal, and marketing teams. This is a hybrid role that will require being onsite 3‑4 days a week. Responsibilities Audit & Foundation Assess current product value propositions, feature messaging, and existing content toolkits to identify strengths, gaps, and opportunities Conduct a comprehensive audit of existing campaign messages — tagging historical flighting, capturing available performance results, and mapping gaps in the user education journey. Gather and organize all existing campaign messaging into a centralized, structured library (Airtable, Quip or similar tool) with a framework for historical context, results tracking, and opportunity identification Content Strategy & Development Develop content strategy and messaging maps across campaigns and channels, spanning both B2C and B2B audiences Create new, performance‑driven copy for repeatable text‑based channels, including SEM, ROKT e‑commerce, rideshare placements, and other partner channels, as briefed Extend and adapt existing campaign messages into scalable, channel‑appropriate formats optimized for performance Optimization & Performance Partner with media leads to gain insights on in‑market messaging performance and collaborate on testing recommendations — including audience variations, A/B testing, and cross‑channel optimizations Drive ongoing copy optimizations based on performance data, iterating to improve conversion, engagement, and relevance Cross‑Functional Partnership Partner with the client’s legal team to collate all approved marketing claims, tag updated and in‑progress claims and facilitate reviews of new messaging as developed Join marketing strategy and briefing meetings to stay aligned on cross‑channel efforts, product priorities, and campaign timelines Qualifications Required 5‑7 years of experience in copywriting, content strategy, or a related role — with a strong portfolio of performance‑driven and brand work Demonstrated experience developing messaging frameworks, content libraries, and campaign copy across multiple channels Strong understanding of performance marketing channels (SEM, e‑commerce, programmatic, partner placements) and how copy impacts results Experience working with both B2C and B2B audiences, with the ability to shift tone, depth, and approach accordingly Proven ability to partner with legal and compliance teams on messaging approvals without sacrificing quality or speed Excellent organizational skills — you can build systems (libraries, frameworks, tagging structures) that scale and endure Comfort with ambiguity and client‑facing environments— you’ll be embedded on‑site and need to navigate stakeholder dynamics with confidence Preferred Experience in fintech, financial services, payments, and/or consumer technology Proficiency in Quip, Notion, Airtable, or similar content management/collaboration tools Experience with using AI tools as part of your workflow Exposure to A/B testing frameworks and interpreting data to inform creative decisions What Sets You Apart You don’t just write — you think in systems. You see how a single message connects to a channel strategy, a user journey, and a business objective. You’re proactive—you don’t wait for a brief—you identify gaps, propose solutions, and bring recommendations to the table. You thrive in fast‑paced, cross‑functional environments where priorities shift and stakeholder management matters as much as craft. Benefits Paid Family Care for parents and caregivers for 12 weeks or more Monetary assistance and support for adoption, surrogacy, and fertility Monetary assistance and support for pet adoption Employee Assistance Programs and health, wellness, comfort reimbursements to help you invest in your future and work/life balance Tuition Assistance Paid time off that includes flexible time off, vacation, annual sick days, volunteer days, holiday and identity days, and more Matching gifts programs Flexible working arrangements ‘Work Your World’ Program encouraging employees to work from anywhere. Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) Business Resource Groups that support multiple affinities and alliances Compensation USD $81,225.00 – USD $129,987.00 per year. Compensation will be determined based on the skills, qualifications, and experience of the applicant, and the Company reserves the right to modify this pay range at any time. Equal Opportunity Employer Level Studios is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. All your information will be kept confidential according to EEO guidelines. Compensation range provided is for the time of posting. Application deadline is 7/1/2026. #J-18808-Ljbffr Publicis Groupe Holdings B.V