Director, Brand Marketing

Cosette Pharmaceuticals, Inc. is a US-based, fully integrated pharmaceutical company with capabilities in product development, manufacturing, and commercial operations. Cosette has a fast-growing portfolio of branded pharmaceuticals consisting of products in the cardiology, women's health, and migraine markets. Cosette has a long history in quality manufacturing of complex dosage forms including topical creams, ointments, oral liquids/solutions and suppositories, which has led to consistent supply to customers and commercialization success. Cosette has corporate and manufacturing facilities in New Jersey and North Carolina and is supported by more than 300 dedicated employees across all functional areas.

Innovating every day.™

Position Summary

The Director, Brand Marketing is responsible for supporting and executing brand strategies and tactical plans that support the growth of Cosette Pharmaceuticals' branded portfolio, with a particular focus on supporting the launch of Evoxac Oral Solution and Sympazan (clobazam) oral film. This role works in close partnership with the newly formed Evoxac sales organization to help ensure marketing content, claims, and launch materials are ready and aligned with field force training ahead of the January 2027 launch. The Director translates portfolio priorities established by the VP, Marketing into actionable brand plan execution, tactical initiatives, and customer engagement programs.

The Director, Brand Marketing serves as a key commercial partner supporting brand performance through effective planning, execution, market insights, and cross‑functional collaboration — with particular emphasis on Sales partnership during the Evoxac launch window. This individual works closely with Sales, Medical Affairs, Market Access, Regulatory Affairs, Commercial Operations, and external agency partners to help ensure brand strategies, and Evoxac launch activities specifically, are effectively executed, compliant, and aligned with business objectives.

The role supports assigned brand initiatives, helps manage tactical execution, monitors performance against objectives, and identifies opportunities to improve brand growth and customer engagement, with launch readiness for Evoxac Oral Solution as a current priority.

Key Responsibilities

Brand Strategy & Execution

• Develop and execute annual brand plans for Sympazan and Evoxac Oral Solution, including positioning, messaging, and channel strategy.
• Lead pre‑launch and launch execution for Evoxac Oral Solution, including HCP and patient education materials, KOL engagement, and congress strategy.
• Partner closely with the Sales, Training & Operations to ensure approved marketing content supports field force training and readiness.

• Support KOL identification, development, and congress planning.

• Own patient support and hub program strategy for Sympazan, including caregiver‑focused messaging and access support resources.
• Develop referral‑pathway messaging for Evoxac Oral Solution in coordination with rheumatology specialist audiences.
• Manage brand budgets and forecasts for both brands and report performance against plan.
• Ensure all promotional and non‑promotional materials for both brands clear MLR/PRC review, including adherence to Sympazan's boxed warning requirements.
• Represent both brands in cross‑functional planning forums, including Sales, Market Access, and Medical Affairs.

Sales Force Partnership & Commercial Execution

• Serve as a marketing partner to Sales leadership and field teams to ensure effective execution of brand strategies.
• Collaborate with Sales to develop customer‑facing materials, sales tools, training content, and promotional programs that support field effectiveness.
• Incorporate field insights and customer feedback into brand planning and tactical decision‑making.
• Support sales meetings, product launches, speaker programs, and other commercial initiatives as needed.
• Partner with Commercial Operations to evaluate performance metrics and optimize promotional effectiveness.

Medical Affairs & Cross-Functional Collaboration

• Partner with Medical Affairs to ensure brand strategies, promotional materials, and scientific communications are aligned with approved product positioning and clinical objectives.
• Collaborate with Medical Affairs, Regulatory Affairs, and Legal teams to ensure promotional activities meet compliance requirements.
• Work closely with Market Access to incorporate access considerations, payer insights, and reimbursement dynamics into brand strategies.
• Partner with Supply Chain, Commercial Operations, and other functions to support successful product commercialization.

Marketing Operations & Execution

• Manage development and execution of promotional materials through the Medical‑Legal‑Regulatory (MLR) review process.
• Ensure marketing deliverables are completed accurately, on schedule, and in compliance with internal policies and regulatory requirements.
• Manage agency and vendor relationships, ensuring alignment with project scope, timelines, budgets, and quality expectations.
• Maintain effective project management processes across brand initiatives.

Insights, Analytics & Performance Management

• Analyze brand performance, market trends, competitive activity, customer insights, and promotional effectiveness to identify opportunities and risks.
• Track key brand performance indicators and provide recommendations to improve business outcomes.
• Develop and communicate brand performance updates and recommendations to leadership.
• Support business planning, forecasting, and budget management activities.

Key Performance Indicators (KPIs)

Brand Performance

• Achievement of brand revenue and growth objectives.
• Performance against brand plan goals and strategic priorities.
• Prescription trends, market share, and customer adoption metrics.
• Successful execution of lifecycle management initiatives.

Commercial Execution

• Timely delivery of brand tactics and promotional initiatives.
• Sales force adoption and utilization of marketing materials.
• Effectiveness of customer engagement programs.
• Support of launch readiness and commercialization milestones.

Marketing Effectiveness

• Promotional effectiveness and return on marketing investment.
• Quality and utilization of market insights.
• Identification and execution of brand growth opportunities.

Operational Excellence

• MLR submission quality and cycle time.
• Delivery of projects within approved timelines and budgets.
• Effective management of agency and vendor relationships.

Required Qualifications

Education

• Bachelor’s degree required.
• MBA or advanced degree preferred.

Experience

• 10+ years of pharmaceutical, biotechnology, or specialty healthcare marketing experience.
• Demonstrated experience managing branded pharmaceutical products.
• Experience developing and executing brand plans, promotional strategies, and customer engagement initiatives.
• Experience partnering with Sales, Medical Affairs, Regulatory Affairs, and Market Access teams.
• Experience managing agencies and external marketing partners.
• Experience working within pharmaceutical promotional review processes.

Salary Range

The expected annual base salary for this Bridgewater, NJ based position is $169,000 – $211,000. In addition, you may be eligible for a discretionary bonus if you are an active employee on the payment date.

Benefits

Hired applicants may be eligible for benefits, including but not limited to, medical, dental, vision, life insurance, short-term disability, long-term disability, 401(k) match, flexible spending accounts, health saving account, employee assistance program, tuition reimbursement program, parental leave, wellness program, paid time off, volunteer time, and holidays.

Physical Requirements

This role will follow a hybrid work schedule, requiring three (3) onsite days per week at our Bridgewater, NJ office.