Communications Manager

Tommy's is seeking a communications Manager to develop and implement communications content and materials to be deployed across a variety of channels for both internal and external audiences. This role will curate content for publication across multiple forms of media (e.g. email, intranet, social media, digital signage and video), which requires liaising between (1) the initiative's subject matter experts to gather detail, write and/or edit the messages and (2) the Marketing team's creative and digital functions to oversee execution of insightful communications and corporate messaging. The ideal candidate will be an expert writer and content creator who is self-motivated and goal-oriented to help drive growth and awareness of our thriving business.


What can Tommy's offer you?

• Base pay and eligibility for annual profit-sharing bonus
• Full insurance package including Health, Dental, Vision, Life, Disability, Employee Assistance
• Dependent Care FSA with on-site Daycare options
• 401k match and complimentary financial planning services
• Paid time off and paid holidays
• Opportunity for continued education and tuition assistance
• Valuable learning and development program
• Significant ability to grow internally for motivated and strong performing team members
• Fun, energetic, family-oriented work culture with an emphasis on team member morale
• Growing nationwide brand / presence

Position Responsibilities:

• Create, manage and deliver all formal corporate communications, maintaining the voice of both the brand and the owners in a professional, informative, and thorough style
• Draft corporate communications to internal and external stakeholders including Franchise Partners, vendors, industry outlets, etc.
• Create press releases and other mass media announcements related to our various business channels and activities, track and report results through PR software
• Collaborate with key stakeholders to lead the creation, maintenance, and sharing of Electronic Press Kits (EPKs) as needed for strong media relations and business needs
• Facilitate the communication related to new site openings, including the sharing of EPKs with local media and the coordination of on-site interviews and media days, be present when needed
• Maintain accurate communication / email lists for various internal and external teams across various technology platforms
  • Employee / Department groups
  • External Stakeholders - Franchise Partners, Site Leaders, field support reps, distributors
  • Vendor / Supplier community
  • Media contacts
• Manage weekly newsletters for the Franchise Community
• Write all award applications and communicate outcomes
• Track, report and archive all media events
• Serve as the subject matter expert for employees / departments and provide support in the crafting of professional messages and announcements across a variety of functions internally and externally
• Manage sensitive information in a professional, confidential, and secure manner both internally and externally
• Public speaking on behalf of the brand when needed
• Other duties as assigned; duties and responsibilities may change at any time with or without notice

Position Qualifications & Candidate Attributes:

• Bachelor's degree in marketing, public relations, communications or related field
• Proven experience as a communications professional in a corporate environment
• Business-related experience with social media platforms and proper communication strategies for each of the major platforms
• Experience working within project management software systems and CRMs a plus
• Technical savvy and proficient in Microsoft Office; experience within database systems a plus
• Excellent written and oral communication skills
• Process-oriented and strong collaborator with ability to communicate and manage well at all levels of the organization and across various departments
• Strong organizational and time management skills; ability to multitask and prioritize workload
• Highly adaptable with strong problem-solving and critical thinking skills; ability to exercise good judgment and make sound data-backed decisions
• High level of integrity and dependability with a strong sense of urgency and results-orientation
• Views customer care as high priority; exhibits a positive can-do attitude
• Displays a strong initiative and drive to identify gaps and fill them

Work Environment and Physical Demands:

This job operates in a professional office environment. Office hours are Monday through Friday from 8:00am - 5:00pm. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and operates primarily indoors with limited to no travel expectation.


To successfully perform the essential functions of this job, team member must be able to:

• Work and commute in all weather conditions
• Able to effectively communicate, listen, detect, converse with, discern, convey, express oneself and exchange information
• Able to walk, bend, twist, turn, stoop, climb steps, reach with hands, use hands to fingers
• Work in a fast-paced environment where they will often be multitasking
• Move about inside the office to access standard office equipment
• Constantly operate a computer and other office productivity machinery such as keyboard, copy machine and printer
• Remain in a stationary position 50%+ of the time, alternating between sitting and standing
• Ability to move and lift up to 30 pounds
• Drive between company locations and/or vendors or suppliers as needed while on job

Overview of Tommy Enterprises Companies:

Tommy's Express is a national franchise for outstanding car washes and car care services. Powered by industry leading technology and decades of experience and planning, Tommy's Express car washes deliver a cutting-edge car wash experience unlike anything you've encountered before. Our fully automatic washes feature advances including the easy-loading car wash dual belt conveyor, wide open car wash bay for natural lighting, advanced presoak and sealer services, and free high-power self-serve vacuums on site.


Tommy's Express Operations consists of a number of corporately owned Tommy's Express car wash locations across the country. This is a quickly growing operation with intentions to open or acquire 3-5 new locations per year through the launch of Tommy's Express Capital, a new private fund strategy.


Tommy Car Wash Systems ("TCWS") is the power behind our Tommy's Express equipment. TCWS is a team of passionate car wash professionals working to create opportunities for our partners to become the best car wash operators they can be. We provide modular building designs, robust stainless-steel car wash equipment, an advanced Wash Club license plate reader system, the Tommy Transporter belt, high performance wash detergents, and an industry-leading franchise opportunity. At Tommy Car Wash Systems, we have a solution for almost any size operator. Our team has assisted in the development of hundreds of some of the most successful car washes around the world. Together, Tommy's Express and Tommy Car Wash Systems make up the Tommy's Corporate brand, headquartered in Holland, MI.