CRM Manager, North America

Company Description

For more than 60 years Parfums Givenchy has perpetuated the values of its founder, Hubert de Givenchy, releasing fragrances, makeup and skincare products that define free, assertive and bold women.

Parfums Givenchy fragrances embody the brand's Fearless Classic vision, fusing genres and revealing unexpected twists. Inspired by the avant-garde spirit and sensuality of Givenchy Couture creations, Nicolas Degennes, Makeup and Color Artistic Director since 1999, continues to reveal the inventiveness synonymous with Givenchy.

In 1970, Kenzo Takada instilled a touch of jungle exoticism at the heart of Paris, in Galerie Vivienne. With his colorful prints and his self-professed creative freedom, Kenzo upturned the couture diktats of the time by merrily breaking the rules. In keeping with this cheerful and colorful heritage, Carol Lim and Humberto Leon took over the artistic direction of the House of Kenzo in 2011.

The brand's first feminine fragrance, called Kenzo, was born in 1988. Then followed a series of creations with a unique and original identity that made a strong impression on the world of perfumery. They all tell an optimistic story and play with a mix of multicultural codes to savor again and again. The bottles themselves are symbols of pure refinement and emblems of the brand's values.

LVMH Fragrance Brands invites you today to join its North America teams.

Job Description

The CRM will support the North American business by enhancing and optimizing the relationship between Givenchy Beauty and its customers. This role will focus on analyzing, managing, and growing Givenchy Beauty's customer experience for our owned ecommerce, but also supporting the overall client journey for North America.

CRM Strategy & Development

• Develop Givenchy Beauty's CRM strategy and annual action plan to support business needs with clear goals and measurements, for both US and Canada.
• Define consumer journeys based on segmentations and client behaviors to identify touchpoints for improved engagement
• Identify, explore, and manage partnerships/opportunities to expand customer database to acquire new clients
• Build & execute strategies to grow Givenchy Beauty CRM database to maximum volume, focusing on quality of data, with focus on conversion and customer retention to grow business
• Plan, forecast, and track all CRM POSM/tools to support initiatives and drive engagement.
• Collaborate with cross-functional teams to integrate CRM initiatives into overall omni-business plans.
• Design and execute integration of CRM data in offline channels for Canada, rolling into current CRM programs
• Educate internal teams on CRM tools to broadcast knowledge and build consumer centricity throughout omnichannel teams

Loyalty Program Management

• Lead the end-to-end implementation of the new Givenchy Beauty Loyalty Program rollout, collaborating with local & HQ partners to ensure the successful deployment of all program components.
• Develop and execute comprehensive loyalty program strategies to drive customer loyalty, retention, and brand advocacy.
• Build & implement communication plans to promote the loyalty program, and identify opportunities for program improvement and optimization based on data-driven analysis.
• Own Day-to-day program monitoring & maintenance, while continuously incorporating mid and long-term strategies to drive sustainable growth and achieve business objectives.

Database, Customer Segmentation & Analysis

• Define customer segments based on demographics, behavior, and preferences
• Develop & manage reporting based on consumer profiles & shopping patterns, and implement strategies to enhance the customer experience at every stage of the journey.
• Analyze data to measure the effectiveness of CRM channels, and provide actionable insights to drive continuous improvement and customer lifetime-value
• Consolidate & analyze wholesale partner data where applicable to better define customer segments & unify the client experience
• Feed performance media, site merch teams, product owners with key insights to ensure most productive journey & Brand experience for consumers on Brand DTC channels, but also eRetail and offline channels.
• Collaborate with cross-functional teams, HQ, and external partners to ensure customer segmentation insights are integrated into strategic decision-making processes, to fuel brand growth.

Email Marketing Management & Customer Communication Channels

• Manage email Marketing strategy (tactical and trigger), to scale revenue while maintaining brand guidelines and tone of voice. Manage all phases including planning, copy, deployment, analytics and optimization. Leverage performance-based tools to analyze email performance and optimize future campaigns.
• Lead email marketing segmentation throughout the customer lifecycle, and identify opportunities within key segments to develop and present A/B tests to drive sales and key KPIs.
• Develop SMS marketing channel for Givenchy Beauty, and work to identify other new forms of database communication for recruitment
• Grow Givenchy Beauty's database in partnership with Consumer Engagement Team & Media Agency. Support integration and on-going targeting of CRM lists in paid media channels.

Customer Service

• Lead on-boarding of new customer service agency, acting as point person for the business for all setup functions.
• Review and update standards, processes & procedures, ensuring alignment with brand expectations to enhance customer satisfaction.
• Collaborate with cross functional teams to provide training and support to customer service team advisors, and oversee & monitor performance to keep team engaged while fostering a positive and customer-focused culture within the team.
• Analyze customer service metrics and data from agency reporting, and identify trends and areas for improvement. Ensure focus on improving customer satisfaction KPIs while also managing cost efficiencies
• Analyze customer feedback, working to implement strategies to enhance customer loyalty and retention.

Qualifications

• 5+ years' experience managing the email marketing and/or CRM channel, ideally with an email marketing/CRM agency or brand.
• Proven track record of driving performance and scaling revenue through the email channel.
• Salesforce Marketing Cloud proficiency is required. Salesforce Service Cloud experience is a plus.
• Advanced excel skills, including pivot tables, v-lookup, etc.
• Strong analytical skills and the ability to translate data into actionable strategies.
• Fluency in key email marketing and e-commerce analytical tools, including Google Analytics, etc.
• Knowledge of marketing automation and customer segmentation techniques.
• Self-starter, with the ability to work collaboratively in a fast-paced, dynamic environment.
• Fluent in English. Fluency or working knowledge of French is a plus.
• Some travel may be required nationwide

Additional Information

LVMH Inc. uses the published salary range as a guideline to provide our employees with market competitive pay while allowing for flexibility to recognize and reward various levels of expertise, performance and tenure.

While the published salary range is a good faith reflection of the targeted salary level for the position, LVMH Inc. reserves the right to pay outside of the published salary range of $90,000.00 - $100,000.00.

This job description is intended to cover the core accountabilities of the position and is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

All your information will be kept confidential according to EEO guidelines.