Senior Digital Marketing & Demand Generation Manager

Job Description

Job Description

Senior Digital Marketing & Demand Generation Manager

Fintech / Payments Experience Required

Company: i-Payout
Industry: Fintech / Global Payments / Cross-Border Payouts
Location: Fort Lauderdale, Florida / Hybrid or Remote for exceptional candidates
Type: Full-Time

About i-Payout

i-Payout is a global payments technology company providing payout and financial infrastructure for businesses that need to distribute funds to individuals and businesses around the world.

Our clients and target markets include marketplaces, affiliate networks, gig and contractor platforms, direct selling organizations, insurance companies, creator platforms, clinical research organizations and other businesses managing high-volume domestic and international payouts.

We are looking for an experienced digital marketer who understands that our objective is not simply generating website traffic or form submissions.

Our objective is to generate qualified enterprise opportunities and measurable sales pipeline.

The Role

We are seeking a Senior Digital Marketing & Demand Generation Manager with direct experience in fintech, payments, banking, financial services technology, cross-border payments or payout infrastructure.

This person will take ownership of i-Payout's digital demand-generation strategy and execution.

You will be responsible for building a measurable digital acquisition engine that connects:

Marketing Spend → Qualified Lead → Meeting → Opportunity → Pipeline → Revenue

This is a hands-on role. We are looking for someone who can develop the strategy, execute it, analyze the results and continually improve performance.

Key Responsibilities

Paid Search / Google Ads

• Own and optimize Google Ads and paid-search campaigns
• Build campaigns around high-commercial-intent fintech and payout keywords
• Identify and eliminate low-quality consumer and irrelevant traffic
• Conduct weekly search-term analysis and aggressively maintain negative-keyword lists
• Manage bidding, match types, campaign structure and budget allocation
• Continuously test ad copy, offers and landing pages
• Optimize toward qualified opportunities and pipeline rather than raw lead volume

Our target search categories include areas such as:

• Mass payouts
• Global payouts
• Cross-border payouts
• Payout APIs
• Payment disbursement platforms
• Marketplace payouts
• Contractor payouts
• Affiliate payments
• Gig-worker payouts
• Creator payouts
• International payments infrastructure
• High-volume business payouts
• Embedded payouts

Demand Generation

• Build and manage B2B demand-generation campaigns targeting enterprise prospects
• Develop campaigns by vertical, use case and commercial intent
• Create account- and industry-specific acquisition programs
• Develop retargeting and remarketing strategies
• Identify new paid and organic channels capable of producing qualified enterprise demand
• Work closely with Sales to continually improve lead quality

HubSpot / Marketing Attribution

• Own marketing attribution and campaign tracking
• Ensure accurate source tracking from first touch through opportunity
• Work with Sales to define and track MQLs, SQLs, meetings and opportunities
• Build dashboards showing marketing contribution to sales pipeline
• Identify which campaigns, keywords, landing pages and channels are generating revenue opportunities

SEO & Organic Search

• Develop an SEO strategy focused on high-value fintech and payments searches
• Improve i-Payout's visibility for commercial payout and payments terms
• Develop comparison, industry and solution pages designed to capture high-intent buyers
• Identify content gaps versus competitors
• Improve organic visibility across traditional search engines and AI-powered search platforms

Landing Pages & Conversion Optimization

• Develop and continuously improve campaign-specific landing pages
• Conduct A/B testing of messaging, forms, CTAs and page structure
• Reduce low-quality and consumer submissions
• Improve conversion rates among qualified business buyers

LinkedIn & B2B Digital

• Develop LinkedIn campaigns targeting relevant decision makers
• Create campaigns for specific verticals and account segments
• Test paid social, retargeting and account-based programs
• Measure effectiveness based on qualified opportunities and pipeline

Performance Metrics

Success in this position will primarily be measured by:

• Qualified enterprise leads
• Sales-accepted leads
• Qualified meetings generated
• Opportunities created
• Pipeline generated
• Cost per qualified lead
• Cost per opportunity
• Marketing-sourced revenue
• Conversion rates through the marketing and sales funnel

Metrics such as impressions, clicks and raw form submissions are important diagnostic data, but they are not the primary measures of success.

Required Experience

Fintech or payments experience is mandatory.

Candidates should have experience marketing products or services within one or more of the following:

• Payments
• Cross-border payments
• Payout platforms
• Payment processors
• Fintech
• Banking technology
• Embedded finance
• Financial infrastructure
• Merchant services
• Money movement
• Payment APIs
• Financial SaaS

You should also have:

• 5+ years of B2B digital marketing or demand-generation experience
• Demonstrated experience generating enterprise B2B pipeline
• Strong hands-on Google Ads experience
• Strong HubSpot experience
• Experience with marketing attribution and CRM funnel reporting
• SEO experience
• Landing-page and conversion-optimization experience
• LinkedIn advertising experience
• Experience working directly with enterprise sales teams
• Strong analytical skills and the ability to explain what is working, what is not and why

Candidates We Are Not Looking For

This role is probably not the right fit if your experience is primarily:

• Consumer marketing
• E-commerce
• Social-media management
• Branding without lead-generation ownership
• Influencer marketing
• Content creation without pipeline responsibility
• Agency account management without hands-on execution

What We Want to See

When applying, please provide specific examples of:

1. Fintech, payments or financial-services companies you have marketed
2. Monthly advertising budgets you personally managed
3. Qualified pipeline or revenue your campaigns generated
4. Your experience with Google Ads and HubSpot
5. An example of a campaign you improved by eliminating poor-quality leads
6. The B2B sales cycle and typical deal size you supported

We are particularly interested in candidates who can demonstrate that they understand the difference between generating leads and generating qualified enterprise demand .