Social Media Specialist

Social Media Specialist
Direct Hire
Will be 5 days In-Office
Great opportunity to get foot in the door and grow!!
Position Summary


The Social Media Specialist is responsible for developing, executing, and optimizing social media strategies that enhance brand awareness, drive engagement, and support business objectives. This role manages both organic and paid social media campaigns across multiple platforms, creates compelling digital content, monitors online reputation, and ensures consistent brand messaging across all channels. The ideal candidate is creative, data-driven, highly organized, and comfortable managing multiple accounts while working directly with clients and stakeholders.


Key Responsibilities

• Create, schedule, and manage organic and paid social media content across multiple social media platforms.
• Develop and execute social media campaigns that support marketing initiatives, promotional efforts, and overall brand strategy.
• Monitor, analyze, and optimize paid advertising campaigns across social platforms to maximize performance and return on investment.
• Manage campaign budgets and maintain awareness of client, store, or regional spending requirements.
• Design and produce engaging digital content, including graphics, videos, reels, and social media assets using creative design tools.
• Monitor and manage online reputation through platforms such as Reputation.com and other review management tools.
• Respond to social media comments, messages, and online reviews in a professional and brand-consistent manner.
• Ensure all content adheres to brand standards, marketing guidelines, and platform best practices.
• Stay current on social media trends, emerging platforms, industry developments, and evolving digital marketing strategies.
• Track campaign performance and provide recommendations for continuous improvement.
• Manage multiple projects, accounts, and deadlines while maintaining strong attention to detail and organization.
• Collaborate with internal teams and clients to understand objectives and deliver effective social media solutions.

Qualifications


Required

• Minimum of 1 year of social media marketing experience.
• Experience managing paid social advertising campaigns across:
  • Facebook
  • Instagram (Meta)
  • TikTok
• Ability to manage multiple social media accounts and/or clients simultaneously.
• Experience managing advertising budgets and discussing campaign performance, spend, and ROI.
• Strong client-facing communication skills with the ability to present ideas and interact confidently with stakeholders.
• Proficiency with Canva and CapCut for content creation, editing, and social media asset development.
• Strong written, verbal, organizational, and time-management skills.

REQUIRED

• Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field; equivalent experience will be considered.
• 1-3 years of experience in social media marketing, digital marketing, content creation, or a related field.
• Experience managing online reputation and review platforms.
• Proficiency with additional design software such as Adobe Photoshop or similar creative tools.
• Experience utilizing analytics and reporting tools to evaluate campaign effectiveness.
• Automotive industry experience is a plus but not required.

Key Competencies

• Social Media Strategy & Execution
• Paid Social Advertising
• Content Creation & Video Editing
• Brand Management
• Budget Management
• Client Relationship Management
• Online Reputation Management
• Project Management
• Digital Marketing Analytics
• Multi-Platform Campaign Management
• Strong Attention to Detail
• Creative Problem Solving

Ideal Candidate


The ideal candidate is a creative and results-oriented marketing professional who thrives in a fast-paced environment. They are passionate about social media, understand how to engage audiences across multiple platforms, and can effectively balance content creation, campaign management, client communication, and performance optimization to achieve measurable results.

Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual's skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs. With that said, as required by local law in geographies that require salary range disclosure, Vaco/Highspring notes the salary range for the role is noted in this job posting. The individual may also be eligible for discretionary bonuses, and can participate in medical, dental, and vision benefits as well as the company's 401(k) retirement plan. Additional disclaimer: Unless otherwise noted in the job description, the position Vaco/Highspring is filing for is occupied. Please note, however, that Vaco/Highspring is regularly asked to provide talent to other organizations. By submitting to this position, you are agreeing to be included in our talent pool for future hiring for similarly qualified positions. Submissions to this position are subject to the use of AI to perform preliminary candidate screenings, focused on ensuring minimum job requirements noted in the position are satisfied. Further assessment of candidates beyond this initial phase within Vaco/Highspring will be otherwise assessed by recruiters and hiring managers. Vaco/Highspring does not have knowledge of the tools used by its clients in making final hiring decisions and cannot opine on their use of AI products.


EEO Notice


Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.


Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact View email address on click.appcast.io .


Vaco by Highspring also wants all applicants to know their rights that workplace discrimination is illegal .

Representation Notice


By submitting to this position, you agree that you will be giving Vaco by Highspring the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco by Highspring about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco by Highspring agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.

For residents of Ontario, Canada: Based on Highspring's discussions with its Client, Highspring's understanding is that this position for employment is a current vacancy (either through Highspring as a contractor or with the client directly).

Privacy Notice


Vaco by Highspring and its parents, affiliates, and subsidiaries ("we," "our," or "Vaco by Highspring") respects your privacy and are committed to providing transparent notice of our policies.

• California residents may access Vaco by Highspring HR Notice at Collection for California Applicants and Employees here .
• Virginia residents may access our state specific policies here .
• Residents of all other states may access our policies here .
• Canadian residents may access our policies in English here and in French here .
• Residents of countries governed by GDPR may access our policies here .

Additionally, submissions to this position are subject to the use of AI to perform preliminary candidate screenings, focused on ensuring minimum job requirements noted in the position are satisfied. More details about Vaco by Highspring's use of AI can be found here ( ). Further assessment of candidates beyond this initial phase will be conducted by recruiters and hiring managers. Vaco by Highspring does not know and cannot opine on if its client's use of AI products in hiring.

Pay Transparency Notice


Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to:

• the individual's skill sets, experience and training;
• licensure and certification requirements;
• office location and other geographic considerations;
• other business and organizational needs.

With that said, as required by local law, Vaco by Highspring believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.