Website Coordinator

DEPARTMENT Division of Communications and Marketing

SUPERVISOR Website Manager, Division of Communications and Marketing

BASIC FUNCTION

Supports the day-to-day operations of the TMA website and digital platforms by managing content updates, maintaining quality and brand standards, tracking performance, and ensuring an engaging, accessible, and user-friendly experience for all visitors.

MAJOR RESPONSIBILITIES/TASKS

1. Coordinate and implement website content updates across departments, ensuring accuracy, timeliness, relevance, and brand consistency.
2. Collaborate with the editorial team to publish, review, and maintain website content, including publications, news, and key communications.
3. Maintain the overall appearance and functionality of the website, ensuring alignment with TMA brand standards, usability best practices, and the official TMA and website style guide.
4. Review and optimize webpages for clarity, readability, user experience, logical structure, and effective calls-to-action.
5. Monitor website functionality, identify and troubleshoot basic technical issues, and coordinate with the technical team to resolve complex problems.
6. Implement search engine optimization (SEO) best practices, including metadata optimization, strategic keyword usage, and internal linking strategies.
7. Monitor website analytics and user behavior data; identify trends and recommend improvements to increase engagement and performance.
8. Track key performance indicators (KPIs) and assist in developing actionable insights and reports from website data.
9. Support the creation and optimization of landing pages and campaign-specific web content for organizational initiatives and priorities.
10. Assist in maintaining website governance standards, including content quality control, consistency, and workflow processes.
11. Ensure all website content meets accessibility standards (WCAG) and complies with organizational policies and guidelines.
12. Provide support for website projects, redesign initiatives, and ongoing digital improvement efforts.
13. Perform other related duties as assigned.

SUPERVISORY RESPONSIBILITY

None

INDEPENDENCE/SUPERVISION RECEIVED

Works under general supervision with expected initiative and sound judgment.

GENERAL QUALIFICATION REQUIREMENTS

Knowledge and Experience

Requires working knowledge of website content management and digital communications. Typically requires a bachelor's degree in communications, marketing, journalism, or a related field, along with 1-3 years of relevant experience. Experience with CMS platforms (such as Ektron), basic HTML, and digital analytics tools preferred. Familiarity with SEO and web content best practices is desirable.

Skills and Abilities
Strong writing, editing, and proofreading skills. Excellent organizational and time management abilities with attention to detail. Ability to manage multiple tasks and meet deadlines. Strong interpersonal and communication skills, with the ability to collaborate across teams. Self-starter with problem-solving skills and a willingness to learn new tools and technologies.