Senior Platform Operations Manager

Job Summary

The Senior Platform Operations Manager plays a key role within the Growth team, ensuring operational excellence across email, SMS, push notifications, and in-app messaging programs. This role serves as the primary operations partner for the mobile app, translating product initiatives into scalable, testable, and reliable messaging workflows that support acquisition, retention, and user engagement.

Working at the intersection of marketing technology, mobile messaging, data operations, and vendor management, this position oversees campaign setup, execution, platform health, and deliverability while driving innovation in audience communication. This is a hybrid work position.

Key Responsibilities

Campaign Operations & Execution

• Oversee day-to-day execution of email, SMS, push, and in-app notification campaigns

• Build targeted user selections across messaging channels for enhanced personalization

• Scope, build, and launch acquisition and retention campaigns, including lifecycle and journey-based programs

• Own QA workflows including link validation, rendering checks, data mapping, trigger validation, and multi-device testing

• Manage scheduling, batching, throttling, and send-time optimization

• Monitor real-time send statuses, error queues, and fallback handling

• Set up and review A/B testing strategies and coordinate template rollouts

• Maintain documentation and standardized checklists for recurring processes

• Partner with cross-functional teams to assess downstream impacts of product changes

Platform & Data Management

• Develop expertise across the marketing technology stack (ESP, CDP, data warehouses, etc.)

• Monitor platform health, integration failures, and journey errors; lead root-cause investigations

• Oversee data structure and profile management to support personalization and dynamic content

• Support advanced segmentation, conditional logic, and real-time triggers

• Partner with engineering and data teams to resolve ingestion delays and schema changes

• Maintain data hygiene, suppression processes, and governance standards

• Manage naming conventions, folder structures, permissions, and asset governance

Deliverability & Compliance

• Monitor inbox placement, sender reputation, bounce codes, and blocklist status

• Partner with deliverability stakeholders to mitigate risk and maintain performance

• Ensure compliance with email and data privacy regulations

• Manage domain-level configurations (SPF, DKIM, DMARC) in partnership with technical teams

Qualifications

Experience:

• 4–6 years of experience in email, SMS, mobile app messaging operations, marketing technology, or digital platform management

• Proven track record managing large-scale messaging programs

• Experience with ESPs, notification systems, mobile SDKs, or customer data platforms

Skills & Abilities:

• Strong project management and problem-solving skills

• Ability to manage multiple priorities in a fast-paced environment

• Excellent cross-functional collaboration and communication skills

• Experience managing vendor relationships and driving accountability

• Detail-oriented with strong operational and analytical mindset