Senior Director, MarTech Adobe Platform & Product Strategy

Job Description Summary: Being at the forefront of innovation is exciting, and leading transformation in a large global organization is a role that many people aspire to. If this is you, we have a transformational role in our newly developed platform services organization. We’re looking for a transformational leader in our technology services hub focused on marketing technologies. The Senior Director, Platforms Engineering, is a senior technology leader accountable for the company’s enterprise MarTech platform suites and their integration into the broader Coca-Cola technology ecosystem. Reporting to the Head of Development, this leader owns the strategy, management and engineering for these platforms and the products and capabilities built on them, supporting marketing, consumer experience and commercial growth across all regions (North America, LATAM, EMEA, APAC). The role owns the full Adobe Experience Cloud suite (AEM, Workfront, Adobe Journey Optimizer, Adobe Experience Platform, and related modules), Salesforce, OneTrust and other enterprise MarTech platforms. The leader is responsible for managing these platforms, overseeing the products and capabilities built on them, and ensuring they are integrated cleanly and reliably with Coca-Cola’s enterprise and MarTech systems. This leader directs a multi-team engineering and platform group operating within a modern Product Operating Model, and is accountable for the resilience, scalability, security, and performance of the platform estate, which directly impacts consumer engagement, campaign delivery, and data-driven decision making worldwide. A priority of this role is to apply Generative AI and the native AI capabilities of these platforms (for example, Adobe and Salesforce AI features) to improve how products are built, integrated, and operated, progressing from AI-assisted workflows toward AI-enabled delivery over time, responsibly and with measurable business value. This leader oversees the enterprise MarTech platform suites and their integration into the broader technology ecosystem. The Directors and Managers across the platform and integration teams report to this role. This role reports to the Vice President, Platform & Product Engineering, and partners closely with the Senior Directors across Product Development, Operations, and Architecture.What You’ll Do for Us:  Engineering Leadership & Organizational Excellence Lead and develop high-performing, distributed platform and integration teams under the Product Operating Model, with clear accountability for platform and capability outcomes. Build empowered teams that own platform problems end to end, from configuration and build through integration, operation, and continuous improvement. Recruit, develop, and retain top platform engineering and integration talent, including specialists across Adobe, Salesforce, and data/identity, creating a culture of technical excellence and accountability. Establish engineering and integration standards, operating rhythms, and accountability frameworks aligned to business outcomes, consistent with portfolio-wide direction set by the Head of Development. Platform Ownership & Integration Own the full Adobe Experience Cloud suite (AEM, Workfront, AJO, AEP, and related modules) and other enterprise MarTech platforms, including roadmap, configuration, upgrades, licensing posture, and overall health. Oversee the products and capabilities built on these platforms, ensuring they are delivered with quality, reliability, and speed and meet marketing and business needs. Own the integration layer: ensure clean, reliable, secure integration of these platforms with Coca-Cola’s enterprise and MarTech systems, including data, identity, consent, and API connectivity. Establish integration standards, reusable connectors, and API governance that reduce duplication and make the platform estate easier to extend and operate. Ensure data governance, privacy, and consent are embedded across platforms and integrations, in line with enterprise and regulatory requirements. Vendor & Commercial Platform Management Manage relationships with strategic platform vendors, holding them accountable for value, roadmap alignment, and service quality. Balance build vs. configure vs. buy decisions across the platform estate with a long-term, total-cost-of-ownership view. Partner with Product, Marketing, Architecture and Security to align platform capabilities to business priorities and to sequence investments sensibly. Technical Strategy & Architecture Leadership Define and evolve the technical and integration architecture required to run the MarTech platform estate at a global scale, with a focus on interoperability, reuse, and maintainability. Provide architectural guidance and technical oversight for critical platform and integration investments, staying close enough to the technology to lead by substance. Drive an API-first, event-driven integration approach across Adobe, Salesforce, and enterprise systems, minimizing point-to-point complexity and technical debt. Ensure platforms and integrations are designed for scale, resiliency, security, and long-term sustainability, balancing delivery speed with operational stability. Generative AI & Platform AI Enablement Champion the adoption of Generative AI and the native AI capabilities of the platforms (e.g., Adobe and Salesforce AI features) to improve how products are built, integrated and operated, and to lift developer and marketer productivity. Define and execute an AI enablement roadmap for the platform estate, advancing from AI-assisted workflows toward AI-enabled delivery and operations over time. Engagement & Strategic Influence Serve as a trusted technical advisor to senior business and technology leaders, translating complex technical concepts into clear business implications. Communicate engineering strategy, risks, tradeoffs, and investment needs to executive stakeholders with clarity and credibility. Influence enterprise technology direction, ensuring alignment across product engineering, enterprise architecture, and business strategy, and participate in executive planning cycles. Operational Excellence & Engineering Effectiveness Establish outcome-focused engineering metrics, including system reliability, deployment frequency, cycle time, and business impact. Drive adoption of modern engineering practices, including continuous delivery, automated testing, observability, and platform engineering. Ensure operational stability, resilience, and scalability of critical systems, partnering with Tech Operations on reliability and incident prevention. Foster a culture of accountability, ownership, and continuous improvement across the organization. Required Experience & Qualifications Leadership & Product Model Experience 10+ years of progressive technology experience across engineering and enterprise platforms, including senior leadership roles and hands-on platform/integration delivery. 5+ years leading platform or engineering teams within a Product Operating Model or equivalent modern product-centric environment. 5+ years leading platform modernization, migration or transformation efforts. 5+ years building and scaling high-performing teams, including leading other leaders (managers and directors). Strong partnership experience with Product Management, Marketing and Product Design in empowered team environments. Technical Depth Deep expertise across enterprise MarTech platforms, with hands-on depth in Adobe Experience Cloud (AEM, AEP, AJO, Workfront), Salesforce, and consent/privacy platforms, with the ability to engage credibly on configuration, architecture, and integration tradeoffs. Strong command of integration architecture: API-first and event-driven patterns, identity and data integration, and enterprise system connectivity Track record delivering and operating complex, enterprise-scale platform and integration estates, ideally in MarTech / AdTech and consumer-facing environments. Communication & Leadership Presence Exceptional ability to communicate complex technical topics clearly to senior leaders and business stakeholders, and to influence enterprise technology strategy. Strong business acumen connecting engineering investments to measurable business outcomes. A calm, steady leadership style that brings clarity under pressure and earns trust across multiple distributed, multi-vendor teams. Education Bachelor’s degree in engineering, computer science, or a related field required; advanced degree preferred. An equivalent combination of relevant education, training, and demonstrated professional experience will also be considered. What We’ll Do for You Exposure to World-Class Leaders: Availability to global technology leaders will expand your network and expose you to emerging technologies and techniques.   Global Connections: Allows you to develop, enhance and maintain global connections that allow us to move faster and learn from others.   Agile Work Environment: We embrace agile, with management that believes in removing barriers, so you are empowered to experiment, iterate, and innovate  The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.Skills:Pay Range:United States: 202,000 - 229,000 USD Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.Annual Incentive Reference Value Percentage:30Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.Location(s):United States of AmericaCity/Cities:AtlantaTravel Required:00% - 25%Relocation Provided:NoJob Posting End Date:October 23, 2026Our Purpose and Growth Culture:We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.SummaryLocation: US - GA - AtlantaType: Full time