Head of Demand Generation

Job Description

Job Description

Who We Are

• Vivant is a managed network services company. We ensure our clients never lose revenue by eliminating internet, phone, and WiFi outages across their locations. Guaranteed.
• We’re a $7M+ ARR, growing toward $20M by 2027, and we’re building the marketing engine that closes the gap. This role doesn’t exist yet. There’s no playbook to inherit, no campaigns to optimize. You’re building from zero — and that’s exactly the point.
  

The Problem You’re Being Hired to Solve

• Our client retention averages over 7 years. That kind of loyalty drives strong referrals — but referrals can’t be our single sourced growth strategy. We need to break through it by adding more channels.
• We’re targeting 2,500 net new locations over the next 18 months, which means building a consistent, qualified pipeline that performs every single month.
  

What You’ll Own

• Pipeline number. You own the marketing-sourced pipeline target — $30M in MQLs. This is your number. You report on it weekly, you defend it, you fix it when it breaks.
• Full-funnel demand gen strategy — outbound, inbound, paid, SEO, events, partnerships, and referral programs — built from scratch alongside the founder.
• CAC and attribution modeling — you measure and monitor every dollar spent against LTGP, and you adjust accordingly.
• Lead scoring and MQL/SQL definition — defined in lockstep with sales so there’s no ambiguity at handoff.
• Campaign execution — you’re the strategist and the executor. You’re in the work alongside the team, not above it.
• Weekly metrics reporting to the Founder — pipeline generated, CAC, conversion rates, cost per MQL, every week without being asked.

Requirements

• You have directly driven measurable pipeline growth at a B2B company between $5M–$50M in revenue — be prepared to walk us through the exact numbers.
• You’ve built demand gen from zero, not optimized someone else’s engine.
• You can write — cold email, ad copy, landing pages. Your thinking doesn’t go through an agency. Your voice is confident, problem solving.
• You’re fluent in a CRM — sequences, automations, and reporting are things you build yourself.
• You have experience in multi-location B2B verticals — restaurants, retail, healthcare, or dealerships.
• You thrive in a lean, fast-paced environment where resources are tight and results are everything.
  

What Success Looks Like

• Week 1: Full audit of current marketing activity complete. Attribution model drafted. Channel prioritization and GTM plan presented to the Founder.
• Week 2 : Core demand gen plays activated across at least 3 channels. Weekly pipeline reporting cadence established.
• Week 3–4: MQL volume ramping toward target. CAC baseline established and improving.
• 90 Days: Marketing-sourced pipeline contributing measurably toward $20M ARR. The machine has a heartbeat.

Who Should NOT Apply

• Agency-only background with no in-house accountability to a revenue number.
• You need a large team around you to execute.
• You’ve managed budgets but can’t quantify the pipeline or revenue impact you personally drove.
• You’re looking for a brand awareness or content-heavy role.
• You have a hard time conceptualizing a $30M MQL pipeline from the ground up.

Benefits

• Competitive base + performance bonus tied directly to pipeline and revenue outcomes.
• Full autonomy — you won’t be micromanaged, but you will be held to numbers.
• Direct, unfiltered access to a metrics-driven founder who has built and scaled multiple companies.
• The opportunity to build a team beneath you as your results prove the model.
• Hybrid, full-time position.