Global Events Marketing Analytics Lead

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we’re looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce’s core values at the heart of it all. Ready to level‑up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. Senior Manager, Marketing Analytics (Events) The Sr Manager owns the portfolio intelligence layer for the global World Tour program. This role evaluates market performance, models footprint scenarios, and synthesizes insights from regional teams, operations, and finance to inform leadership decisions on how the global World Tour portfolio should evolve over time. Core Responsibilities Own the analytical modeling that informs the global World Tour footprint. Global World Tour Footprint Planning: evaluate market performance across regions; model expansion opportunities and new markets; identify underperforming cities or markets; analyze regional demand signals and ecosystem growth; support leadership decisions on market rotation and portfolio balance. Prepare data‑driven scenarios and recommendations to inform leadership discussions on future markets. Global Portfolio Performance Visibility: maintain the centralized performance view of the World Tour portfolio; track and analyze attendance trends across markets, pipeline influence indicators, regional performance comparisons, year‑over‑year market trends, market growth or decline signals. Provide leadership with a consistent and reliable view of portfolio health. Global Event Portfolio Intelligence Repository: build and maintain the institutional knowledge base for the World Tour portfolio; maintain historical and current data on market attendance performance, pipeline influence signals, regional demand indicators, operational capacity considerations, financial performance signals (in coordination with finance). Portfolio Modeling & Market Analysis: develop scenario models that support leadership decisions such as expanding into new markets, rotating or reevaluating existing cities, adjusting the portfolio balance across regions, identifying emerging market opportunities. Global Portfolio Performance Review: own the cadence and preparation of the Global World Tour Portfolio Review, providing leadership with regular visibility into overall portfolio health, regional performance comparisons, emerging demand signals, underperforming markets, and potential footprint adjustments. Cross‑Functional Data Coordination: partner closely with regional marketing teams, World Tour operations, finance and accounting to ensure consistent data inputs and alignment across the portfolio. Finance retains ownership of financial forecasting, budget management, and financial governance. Required Skills 8+ years of relevant experience in data analysis, modeling, and strategic planning. Scenario modeling for market expansion and portfolio optimization; regional performance analysis and trend tracking; identifying underperforming and high‑growth markets. Global footprint planning and portfolio intelligence. Multi‑source data synthesis for leadership decision‑making. Centralized portfolio performance tracking; ownership of the Global World Tour Portfolio Review cadence; maintain institutional knowledge repository. Partner with regional marketing, operations, and finance; ensure consistent data inputs across stakeholders. Present insights and scenarios to senior leadership; translate analysis into decision‑ready recommendations. Unleash Your Potential When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to shape the future and redefine what’s possible for yourself, for AI, and the world. Accommodations If you need a reasonable accommodation during the application or recruiting process, please submit a request via the Accommodations Request Form. Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see the Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt‑out options. Posting Statement Salesforce is an equal opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. Recruiting, hiring, and promotion decisions are fair and based on merit. The same applies to compensation, benefits, training, and job performance. In the United States, compensation offered will be determined by factors such as location, job level, job‑related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. The typical base salary range for this position is $143,400 – $216,900 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $172,200 – $236,700 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable. #J-18808-Ljbffr