Associate Director, Paid Social

At Manifest, our work is fueled by data, ignited by creativity and driven by results. We are a proudly independent, full-service agency represented by diverse talents, backgrounds and expertise, and we have one goal: to deliver breakthrough ideas and brand experiences that drive emotional connections and measurable impact. Let’s chat. We’re hiring an Associate Director, Performance Marketing - Paid Social. Our ideal candidate is a hands‑on, performance‑focused digital marketer with agency experience, with deep expertise in paid social, Meta specifically, who can develop and execute strategic direction and insights. You’ll run campaigns, own budgets, and be accountable for results. You’ll be an integral part of client conversations with a strategic point of view. The channel focus is paid social with a requirement of Meta experience, and we also run search and programmatic across our client base, so a range beyond social is a strong plus. This role is based (hybrid) in NYC. Responsibilities Own paid social strategy and execution across assigned accounts, with Meta as the primary platform and working knowledge of LinkedIn, TikTok Reddit, and Pinterest. Contribute to media plans that connect to business goals, including channel strategy, audience approach, KPIs and budget allocation. Run campaigns in-platform from end to end, including setup/build, QA, pacing, optimization and reporting output. Lead performance conversations with clients – present results, explain what happened, make a plan for what’s next. Work with our Data Intelligence team on reporting that connects back to objectives and overall strategy. Bring platform and audience trends to clients as actual recommendations, not observations. Contribute to new business pitches as needed. Requirements 6-8 years in performance marketing with a heavy paid social (Meta) background; agency experience required. Demonstrated ability to work in-platform (hands‑on keys) while also operating at a strategic level, balancing these strengths depending on what the situation calls for. Paid search and/or programmatic in addition to paid social is a strong plus. Exceptional interpersonal and communication skills, with the ability to clearly and concisely articulate the rationale behind the methodology that goes into performance media strategy – can explain media performance to someone who doesn’t think about media all day. Detail‑oriented with strong analytical skills and ability to maintain key department metrics. Highly organized and able to direct own activities and to promote cross‑team collaboration. Troubleshooting capabilities and a self‑starter attitude, with the ability to manage up. Confident in areas of expertise, while being articulate in technical aspects of the job. Occasional travel as needed. Bachelor’s Degree or equivalent work experience required. Hybrid to our NYC office; 3x week onsite. What We Offer Private Company – Being a private organization allows us to move quickly so that we can deliver our best for our teams and our clients. Flexibility – We have a hybrid work environment and a flexible PTO plan that allows teams to take time off when they need it. Competitive Benefits and Salary – Multiple options for health plans based on your and/or your family’s needs, plus a 401(k) match and paid parental leave. The annual salary range for this role in the NYC market is $120k - $145k in base pay, and the base pay offered will be determined on a case‑by‑case basis based on experience, skills, training, certifications, education, etc., and will be informed by market data. Manifest is proud to be an Equal Opportunity Employer. Manifest recruits qualified applicants without regard to race, color, religion, gender, age, ethnicity, national origin, protected veteran status, physical or mental disability, sexual orientation, genetic information, gender identity, marital status, pregnancy, citizenship status, or any other protected groups covered by federal, state or local laws. #J-18808-Ljbffr