Director, Product Marketing

Company Overview

As a global market leader, iPipeline combines technology, innovation, and expertise to deliver ground-breaking, award-winning software solutions that transform the life insurance, financial services, and protection industries. With one of the industry's largest data sets, we help advisors/advisers and agents to transform paper and manual operations into a secure, seamless digital experience - from proposal to commission- so they can help better secure the financial futures of their clients.

At iPipeline, you'll play a major role in helping us to provide best-in-class, transformative solutions. We're passionate, creative, and innovative, and together as a team, we continually strive to advance, accelerate, and expand the reach of our technology. We value different perspectives and are committed to creating an environment that embraces diverse backgrounds and fosters inclusion.

We're proud that we've been recognized as a repeat winner of various industry awards, demonstrating our excellence and highlighting us as a top workplace in both the US and the UK. We believe that the culture we've built for our nearly 900 employees around the word is exceptional - and we've created a place where our employees love to come to work, every single day.

Come join our team!

About iPipeline

Founded in 1995, iPipeline operates as a business unit of Roper Technologies (Nasdaq: ROP), a constituent of the Nasdaq 100, S&P 500®, and Fortune 1000® indices. iPipeline is a leading global provider of comprehensive and integrated digital solutions for the life insurance and financial services industries in North America, and life insurance and pensions industries in the UK. We couple one of the most expansive digital and automated platforms with one of the industry's largest data libraries to accelerate, automate, and simplify various applications, processes, and workflows - from quote to commission - with seamless integration. Our vision is to help everyone achieve lasting financial security by delivering innovative solutions that connect, simplify, and transform the industry.


iPipeline is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to gender, race, color, religious creed, national origin, age, sexual orientation, gender identity, physical or mental disability, and/or protected veteran status. We are committed to building a supportive and inclusive environment for all employees.

This is an office-based position.

Responsibilities

The Director, Product Marketing is a strategic and hands on leader accountable for independently defining, driving, and delivering high impact product marketing initiatives end to end. This role sets the direction and personally owns the work, owning product marketing strategy for the North American portfolio and serves as the marketing authority on product, providing executional guidance to Product, Sales, and Marketing to translate product roadmap direction into compelling positioning, differentiated messaging, and go-to-market plans that win in the market. This role leads complex product launches, shapes competitive positioning, enables the sales organization, and ensures that every initiative connects product capabilities to buyer needs and business outcomes. This is a leadership role for someone who can see the big picture, dig into the details, and develop the people around them to deliver exceptional results.

Product Strategy, Positioning, & Messaging:

• Define and evolve product positioning and messaging grounded in buyer needs, market dynamics, and competitive differentiation, ensuring the product marketing team executes with clarity and consistency.
• Serve as the marketing authority on the full product portfolio, ensuring Marketing operates from a shared, accurate, and current understanding of products and roadmap direction.
• Translate product strategy and differentiation into clear guidance that drives confident decision-making and execution across Marketing and GTM teams.
• Direct the development and pressure-testing of positioning frameworks and narratives, coaching team members to build these capabilities and scale execution.
• Leverage AI-assisted research, synthesis, and analysis to accelerate insight development, pressure-test positioning, and sharpen messaging quality while maintaining strong strategic judgment.

Competitive & Market Intelligence:

• Conduct market research to understand industry trends, competitive landscape, and customer needs and use insights to inform product development and marketing strategies.
• Monitor and analyze competitors' products, strategies, and positioning; define and refine buyer personas to guide marketing strategies and product development, translating insights into clear guidance for positioning, sales strategy, and product input that resonates with target audiences.
• Utilize and direct the use of AI-enabled tools and workflows to synthesize competitive signals, customer feedback, and market trends into clear, actionable insights for GTM positioning and decisions.

Product Leadership & Cross-Functional Partnership:

• Act as a peer and strategic partner to Product, Sales, and Marketing leadership, shaping product positioning and GTM direction through informed recommendations.
• Proactively synthesize product updates, roadmap changes, and strategic implications for Marketing and GTM teams.
• Lead product-related discussions within Marketing with confidence and authority, providing clarity and direction to both the team and cross-functional stakeholders, rather than facilitation alone.
• Be actively sought out by Product and Sales partners for product insight, positioning guidance, and GTM input.
• Collaborate closely with product management teams to provide market insights and guide product roadmaps.

Go-to-Market Strategy & Product Launch Leadership:

• Independently identify, structure, and drive complex product marketing initiatives and product launches end-to-end, including defining objectives, sequencing work, aligning stakeholders, and measuring outcomes.
• Own and direct multiple concurrent, high-impact initiatives with documented plans, timelines, success metrics, and cross-functional alignment, delegating and empowering team members to own workstreams.
• Establish GTM processes and playbooks that enable the team to drive momentum and execution with increasing independence, while maintaining strategic oversight and prioritization.
• Apply AI thoughtfully to improve planning rigor, scenario evaluation, and execution efficiency across complex GTM initiatives

Strategic Thinking, Communication, & Influence:

• Bring clear, independent points of view that connect product capabilities to buyer needs, value creation, and business impact.
• Introduce recommendations and trade-offs that move discussions toward decisions and outcomes.
• Reframe conversations to clarify paths forward and guide stakeholders to alignment.
• Communicate with clarity and intent: meetings, briefs, and presentations result in shared understanding, decisions, and action.
• Build credibility and momentum across Product, Sales, and Marketing leadership through influence-driven communication.
• Use AI as a thinking partner to explore alternatives, surface trade-offs, and strengthen recommendations, while clearly articulating and standing behind a personal point of view.

Sales Enablement:

• Partner with the Vice President of Sales Enablement to support sales and partner readiness by creating and directing the team's creation of product-driven inputs, narratives, and materials aligned to GTM strategy.
• Ensure the team delivers enablement materials (e.g., pitch decks, battlecards, case studies) with accurate product positioning, differentiated value, and buyer relevance.
• Serve as the product and positioning authority for enablement content, ensuring consistency and credibility across all materials.
• Partner with Sales and Enablement leadership to improve competitive win rates and GTM effectiveness.

Team Leadership, Talent Development, & Employee Engagement:

• Responsible for hiring, firing, performance management, appraisals, and pay reviews. Set clear expectations and KPIs; hold team accountable for results. Build a high-performing product marketing team by attracting, retaining, and developing strong talent at all levels.
• Identify and develop talent. Develop leadership skills within management team, coaching them to lead their own teams effectively. Foster a culture of ownership, continuous learning, and innovation within the product marketing function.
• Develop goals for area(s) tied to the organization's strategic plan; drive goal attainment; hold people accountable for goal achievement. Create and execute on employee engagement strategies; measure effectiveness; adjust as necessary.
• Champion the thoughtful adoption of AI tools and workflows within the product marketing function to accelerate insight development, improve execution quality, and drive competitive advantage.

Budget & Financial Accountability:

• Accountable for functional area(s) activities, goals, targets, and budgets. Manage the product marketing budget, ensuring investments are prioritized against strategic objectives and delivering measurable ROI.

Experience/Qualifications

• Typically requires 15+ years of relevant product marketing experience at an innovative company; insurance, financial services or B2B technology industry experience helpful but not required.
• Proven experience in product marketing, go-to-market strategy, and/or marketing leadership within the technology / SaaS industry.
• Deep command of product marketing strategy, including positioning, go-to-market planning, competitive intelligence, and sales enablement, with a proven ability to translate that expertise into scalable frameworks and repeatable processes across the function.
• Demonstrated success in leading product launches, competitive positioning programs, and sales enablement initiatives that measurably improve GTM effectiveness and win rates.
• Strategic thinker who balances long-range vision with hands-on execution; ability to architect product marketing strategy and guide the team through brainstorming, storytelling, and tactical delivery.
• Deep understanding of buyers, influencers, and decision-makers with the ability to define and refine buyer personas to guide marketing strategies and product development, tailoring messaging and campaigns to resonate with target audiences.
• Strong project leadership skills with a high degree of attention to detail, organizational discipline, and the ability to manage multiple concurrent initiatives through the team.
• Comfort and curiosity using AI tools to enhance product marketing strategy, insight development, and execution quality.
• Strong written and verbal communication skills with a demonstrated ability to develop clear, concise, and compelling messaging.
• Experienced and comfortable collaborating with cross-functional internal stakeholders and external vendors, with the credibility to be actively sought out for product insight, positioning guidance, and GTM input.
• Proven ability to influence cross-functional leaders across Product, Sales, and Marketing, shaping decisions and aligning department's efforts and priorities with other departments to achieve broader organizational outcomes.
• Self-motivated, proactive, responsive ability to think strategically with mastered business acumen focused on understanding the impact of business decisions on the overall organization, while maintaining the willingness to dig into details and tactics when needed to drive quality outcomes.
• Demonstrated and sustained leadership competencies. Proven track record of building, leading, and developing high-performing product marketing teams, including developing leadership skills within the management team, coaching them to lead their own teams effectively