Digital Marketing Strategist

At Biz2Credit, we look for individuals who are ready to join a dynamic and innovative fintech company on a mission to change the lending landscape for small businesses. Our values of Collaboration, Responsibility, Empowerment, Disruption, Innovation, and Trust guide everything we do, and our purpose of helping small businesses succeed drives us forward. As a company, we believe that with the right tools and support, small business owners can achieve their dreams, and we're here to make that happen. That's why we're dedicated to developing cutting-edge solutions, like our Biz2X platform, a fully configurable SaaS solution that leverages artificial intelligence and machine learning to make lending more efficient, effective, and accessible. But we're more than just another FinTech company. We're a team of individuals who bring their unique personalities, backgrounds, and experiences to work every day. We believe that diversity makes us stronger, and that's why we value a culture that is inclusive and supportive. We're looking for people who are excited about the opportunity to make a difference, who want to work in an environment that is both challenging and fun, and who are eager to bring their whole selves to work. So, if you're someone who is eager to join a company that is making a real impact, who values a positive and inclusive workplace culture, and who is ready to be a part of a team that is changing the lending landscape, we want to hear from you. Come join us and be a part of something truly special at Biz2Credit. Role Summary Biz2Credit is a leading digital lending platform for small businesses, and we're building out our in-house paid media capability. We're looking for a Digital Strategist who can own the performance of our paid channels end-to-end — from strategy and targeting through execution, optimization, and reporting — without leaning on agencies to fill the gaps. This role is equal parts strategist and practitioner. You'll translate business goals into channel-specific campaign strategies, manage budgets with discipline, and turn performance data into decisions that improve CPL, conversion, and CAC. You'll work directly with our brand, content, and sales teams to ensure paid programs are tightly integrated with the full funnel. What You'll Own End-to-end management of paid media campaigns across Google Ads (Search, Display, PMax), Meta, and LinkedIn — including build, launch, optimization, and budget pacing Audience strategy: segmentation, targeting, and retargeting across platforms using first-party data, intent signals, and lookalike modeling Landing page and conversion alignment: work with web/design to ensure paid traffic converts efficiently; own the feedback loop between ad creative and landing experience Campaign briefs: translate business objectives and audience insights into structured briefs for creative, content, and operations teams Performance reporting: build dashboards, track KPIs (CPL, CPA, ROAS, LTV), identify trends, and surface actionable recommendations on a defined cadence Budget stewardship: manage spend pacing, allocate budget across channels and campaigns, and flag efficiency issues proactively Channel expansion: evaluate and test emerging channels (programmatic, content syndication, intent-based platforms like Bombora or G2) on a structured test-and-learn basis Agency/vendor management: where external partners are in the mix, serve as the internal POC who can actually QA their work What You Bring 3–5 years of hands‑on paid media experience, with demonstrated results in lead generation for financial services, SaaS, or an SMB-facing B2C product (a mix of agency-side and in-house experience is preferred) Platform fluency in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager — you can build and manage campaigns directly, not just review agency decks Analytical rigor: comfort with GA4, data studio/Looker, Excel/Sheets; ability to work with raw data and build your own reporting Experience managing monthly/quarterly budgets with documented performance outcomes Familiarity with HubSpot or Salesforce for lead tracking and campaign attribution Strong written communication: you can write a campaign brief, a stakeholder update, and a test hypothesis with equal clarity Understanding of the full funnel — how paid media integrates with SEO, content, email, and sales handoff Preferred Experience in financial services, fintech, or SMB-focused marketing Familiarity with programmatic buying, content syndication, or intent-based platforms Google Ads and/or LinkedIn Marketing Solutions certification Experience managing or directing agency partners rather than just executing alongside them #J-18808-Ljbffr