Product Management Group Manager- Marketing Customer Analytics

Position Overview At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are united in delivering the best experience for our customers while fostering an inclusive workplace where employees feel respected, valued, and empowered to contribute to our success. As a Product Management Group Manager within PNC's Data, Modeling & Marketing organization, you will be based in Pittsburgh, PA, New York, NY, Chicago, IL, or Tysons Corner, VA. Within Data, Modeling & Marketing, the Marketing & Customer Analytics team is transforming how PNC uses data, advanced analytics, and AI to drive marketing performance and business growth. Our mission is to deepen customer understanding, prove and optimize the value of marketing investments, and enable more relevant, personalized customer experiences. We bring together measurement, decision science, customer analytics, data products, and AI-enabled capabilities to help Marketing make faster, smarter, and more impactful decisions. This is a unique opportunity to help shape the future of Marketing Analytics by building the data and AI foundation that powers measurement, insights, decisioning, and activation across Marketing. This role will work closely with our Marketing Technology partners to lead the strategy, governance, and modernization of critical marketing data products, creating scalable, analytics-ready capabilities that enable advanced measurement, accelerate analytical innovation, and unlock emerging AI use cases. Role Overview As the Product Management Group Manager, Analytical Data & AI Enablement, you will lead the vision, strategy, and execution of the data products and capabilities that underpin PNC's Marketing Analytics ecosystem. You will partner across Marketing, Analytics, Data, and Technology to modernize how marketing data is structured, governed, and delivered, making high-quality, analytics-ready data easier to access and use across measurement, customer analytics, personalization, and AI applications. The role will be instrumental in building a scalable, AI-enabled analytics ecosystem that improves speed to insight, strengthens marketing decision-making, and creates measurable business value. Key Responsibilities:

• Define and execute the vision, strategy, and roadmap for Marketing Analytics data products.
• Lead large-scale data modernization and transformation initiatives, including the evolution of the Marketing Data Layer.
• Establish and maintain strong data governance, quality, operational reliability, and ownership frameworks.
• Drive the adoption of AI, Generative AI, LLMs, AI agents, and conversational analytics through scalable data foundations.
• Translate business and analytical needs into data product requirements and actionable delivery plans.
• Partner with senior leaders across Business, Analytics, Data, Technology, and Marketing to align priorities and drive outcomes.
• Lead and develop high-performing teams while fostering a culture of innovation, accountability, and continuous improvement.
• Balance ongoing operational stability with long-term transformation and modernization efforts.

Preferred Experience & Skills:

• Bachelor's degree in Business, Product Management, Data Analytics, Computer Science, Information Systems, Engineering, Statistics, Economics, or a related field (Master's degree preferred).
• 10+ years of experience in Product Management, Data & Analytics, Data Products, Technology, Strategy, or related disciplines.
• 5+ years of people leadership experience with a demonstrated track record of developing high-performing teams.
• Experience owning complex data or analytics products, including product vision, roadmap development, prioritization, and execution.
• Proven success leading large-scale data modernization, migration, or transformation initiatives.
• Strong understanding of data ecosystems, data architecture, governance, data quality, and analytics enablement.
• Experience supporting Marketing Analytics, Customer Analytics, or customer experience initiatives.
• Ability to lead through complex organizational and technology transformations while maintaining critical business operations.
• Exceptional executive communication, strategic thinking, problem-solving, and change management skills.

What Success Looks Like: The ideal candidate is a strategic leader who combines data product expertise, analytics leadership, and AI vision with the ability to influence across organizations. This individual will help build the foundation that enables Marketing Analytics to deliver smarter insights, accelerate innovation, and create measurable business impact. If you are passionate about data products, analytics transformation, and AI-driven innovation, we encourage you to apply and help shape the future of customer analytics at PNC. PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Job Description

• Defines the strategy and executes on the business and financial results for a product portfolio through the leadership of team(s) managing new and existing products by creating a differentiated customer experience utilizing traditional and emerging capabilities in technology, operations, and data analytics.
• Defines the overall strategy to produce a differentiated customer experience related to product or experience development for applicable business segments and product groups. Sponsors potential product or experience development projects for feasibility and value. Presents initiatives and policy changes to gain executive management buy-in. Manages progress to ensure initiatives are completed on time, within budget and meet strategic goals and oversees the resolution of issues that arise.
• Participates in the marketplace to influence product and customer experience trends and leads teams to execute on new products or enhancements to existing products or experiences and recognizes, anticipates and resolves complex operational and process problems that arise. Presents ideas to governing committees for approval. Maintains network of counterparts and third parties within the industry.
• Serves as senior point of escalation and ensures successful outcomes from key stakeholders including sales, marketing, digital channel delivery and other internal service partners. Leads activities with external stakeholders and clients throughout the product lifecycle. Supports determination of risk appetite and limits as part of the first line of defense. Owns business response to audit and regulatory finding.
• Leads one or multiple product lines and manager(s). Manages, motivates and develops the performance of the product development management team and key contributors.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

PNC also has fundamental expectations of our people managers. As a manager of talent in PNC, you will be expected to:

• Include Intentionally - Cultivates diverse teams and inclusive workplaces to expand thinking.
• Live the Values - Role models our values with transparency and courage.
• Enable Change - Takes action to drive change and innovation that will transform our business.
• Achieve Results - Takes personal ownership to deliver results. Empowers and trusts others in decision making.
• Develop the Best - Raises the bar with every talent decision and guides the achievement of all employees and customers.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

Preferred Skills

Business Objectives, Customer Solutions, Marketing, Product Development, Product Management, Sales

Competencies

Collaborating, Competitive Environment, Design Thinking, Emerging Technologies, Innovation, Managing Multiple Priorities, Problem Solving, Product Development Strategy, Solutions Development

Work Experience

Roles at this level typically require a university / college degree. Higher level education such as a Masters degree, PhD, or certifications is desirable. Industry-relevant experience is typically 8+ years. At least 5 years of prior management experience is typically required. Proven leadership experience with a moderate to large scope of responsibility is required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Education

Bachelors

Certifications

No Required Certification(s)

Licenses

No Required License(s)

Language Assessments

No Required or Preferred Language Assessments

Pay Transparency

Base Salary: $175,560.00 – $326,040.00 Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance.

Application Window

Generally, this opening is expected to be posted for two business days from 11/02/2026, although it may be longer with business discretion.

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives. In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service. To learn more about these and other programs, including benefits for full time and part-time employees, visit [pncthrive.com](

Disability Accommodations Statement

If an accommodation is required to participate in the application process, please contact us via email at [View email address on us.fitly.work](mailto:View email address on us.fitly.work). Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call View phone number on us.fitly.work and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law. This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.

California Residents

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