Marketing Director

Job Description

Job Description

At Columbus Bank and Trust, our employees are the heart of our story—and we’re committed to their success! Please see below the details of this career opportunity and how it fits into our organization’s success.

Full Time, Hourly, Mon-Sat

Seeking a team oriented, positive and outgoing professional for the Marketing Director at Columbus Bank and Trust Company

What’s in it for you?

Columbus Bank and Trust has a focus on a superior employee experience that goes hand in hand with our superior customer experience!

All Full-Time employees are eligible for benefits including:

• Competitive Pay
• Paid time off and paid holidays
• Medical/Dental/Vision/Life/Disability/SEP/Bonus
• Career development/Training/Career coaching/Job shadowing
• Employee banking benefits and other discounts

About Us

Columbus Bank and Trust Company is a locally owned hometown bank that first opened its doors on February 2, 1935. Since that day, we have remained deeply rooted in the Columbus community, proudly maintaining local ownership for more than 90 years.

The original owners—R.V. Prokop, J.H. Moeller, and W.E. Barkley established the bank with a commitment to personal service and community investment. In 1938, the Bradley Family acquired the bank and guided it for 75 years. In July 2013, a local group of investors purchased Columbus Bank and Trust Company, reaffirming its commitment to remaining locally owned and community driven. Jeff Johnson was appointed President and Chairman of the Board at that time.

Today, Columbus Bank and Trust Company continues that legacy under the leadership of Joshua Johnson, President & Chief Executive Officer, with Jeff Johnson serving as Chairman of the Board.

The bank has experienced meaningful growth over the past two decades. In 2004, our Highway location opened to better serve our expanding customer base, and our Downtown location has undergone several renovations to enhance both customer experience and operational efficiency. While we have grown in size, services, and technology, our focus has never changed.

Our strength lies in relationships. Our employees are actively involved in civic, church, and local organizations, investing their time and leadership into making Columbus stronger. We believe community banking is more than transactions, it’s partnership, trust, and long-term commitment.

For generations, Columbus Bank and Trust Company has remained:

Customer Focused. Community Minded. LOCALLY Owned.

And we remain committed to carrying that legacy forward for generations to come.

Our Mission Statement

To be the locally owned, hometown bank, providing a wide range of exceptional financial services that meet the needs of our customers through our dedicated, knowledgeable and courteous employees

Marketing Director

What You Will Be Doing

The Marketing Director is responsible for leading and executing Columbus Bank and Trust’s overall marketing, branding, communications, and community engagement strategy. This position serves as a steward of the Columbus Bank and Trust brand and works across the organization to promote the bank, its employees, products, services, culture, and commitment to the community.

The Marketing Director combines creativity, relationship building, organization, and execution to ensure the bank maintains a strong and consistent presence throughout the communities we serve.

In this role, you will:

• Develop and execute the bank’s annual marketing strategy and marketing calendar in alignment with the bank’s strategic priorities.
• Manage and protect the Columbus Bank and Trust Company brand across advertising, digital platforms, social media, website content, signage, promotional materials, and public communications.
• Develop and coordinate marketing campaigns supporting Retail, Commercial, Agricultural, Mortgage, Deposit, and other bank growth initiatives.
• Manage the bank’s social media presence, website content, advertising, digital communications, photography, video, graphic design, and other marketing content.
• Lead the bank’s community marketing efforts, including sponsorships, charitable contributions, community partnerships, customer events, parades, fairs, and other activities.
• Build and maintain strong relationships with community organizations, businesses, schools, nonprofits, media partners, vendors, and other community stakeholders.
• Work collaboratively with departments throughout the bank to identify marketing opportunities, promote products and services, communicate organizational initiatives, and support strategic objectives.
• Partner with Human Resources and management on employee communications, recruitment marketing, employee recognition, organizational announcements, and promotion of the Columbus Bank and Trust culture.
• Develop and manage the annual marketing, advertising, promotional, and community sponsorship budget while maintaining appropriate documentation and financial accountability.
• Coordinate outside marketing relationships including media outlets, advertising partners, printers, promotional vendors, photographers, designers, and other service providers.
• Monitor the effectiveness of marketing efforts and use available analytics, engagement information, and community feedback to continuously improve the bank’s marketing strategy.
• Ensure advertisements, marketing materials, social media communications, and promotional activities are accurate, professional, and compliant with applicable bank policies and regulations.
• Represent Columbus Bank and Trust professionally throughout the community and be available for occasional evening and weekend community and bank events.
• Identify new opportunities to strengthen the bank’s brand, community presence, customer engagement, and overall marketing effectiveness.
• Protect confidential customer, employee, and bank information and comply with all applicable bank policies and regulatory requirements.
• Perform additional duties and special projects as assigned.

This role plays a key part in strengthening the Columbus Bank and Trust brand, supporting the growth of the organization, celebrating our employees, and ensuring the bank remains highly visible and actively engaged throughout the community while helping Columbus Bank and Trust remain Customer Focused, Community Minded, and Locally Owned.

Qualifications

Required Qualifications:

• Bachelor’s degree in Marketing, Communications, Business Administration, Public Relations, or a related field, or an equivalent combination of education and relevant professional experience
• Minimum of three years of marketing, communications, advertising, public relations, business development, community relations, or related professional experience
• Demonstrated experience developing and executing marketing initiatives, campaigns, communications, or events
• Strong written and verbal communication skills with attention to detail and the ability to develop clear, professional, and engaging content
• Strong organizational, project-management, and time-management skills with the ability to manage multiple projects and priorities
• Ability to independently take projects from initial concept through planning, execution, and completion
• Strong creative thinking, problem-solving, and relationship-building skills
• Experience using social media platforms for professional or organizational communications
• General understanding of digital marketing, advertising, branding, content development, and community engagement
• Proficiency with Microsoft Word, Excel, PowerPoint, Outlook, and other standard business software
• Ability and willingness to learn graphic design, social media, website, analytics, and other marketing-related platforms
• Ability to maintain confidentiality and exercise sound professional judgment
• Ability to occasionally work outside normal banking hours for community events, bank activities, and other marketing responsibilities
• Ability to professionally represent Columbus Bank and Trust throughout the community

Preferred Qualifications:

• Five or more years of marketing, communications, public relations, business development, or related professional experience
• Previous banking, financial services, or regulated-industry experience
• Experience managing an organizational brand, marketing strategy, or annual marketing plan
• Experience developing and administering marketing, advertising, or sponsorship budgets
• Experience managing social media platforms, websites, digital advertising, email marketing, and other digital communications
• Experience with graphic design and content-development programs such as Adobe Creative Suite, Canva, or similar platforms
• Photography, video production, editing, or other multimedia experience
• Experience coordinating community events, sponsorships, charitable giving, or public relations activities
• Experience working with media outlets, advertising agencies, promotional vendors, printers, and other marketing partners
• Familiarity with marketing analytics, social media analytics, website analytics, and campaign-performance measurement
• Understanding of financial-services advertising regulations and compliance requirements
• Strong knowledge of Columbus and the surrounding communities

Key Competencies

• Marketing and brand management
  • Creativity and communication
  • Relationship building and community engagement
  • Organization and project management
  • Initiative and accountability
  • Collaboration and teamwork
  • Professional judgment and attention to detail
  • Adaptability and continuous improvement
  • Customer and community focus
  • Commitment to the bank’s mission, values, and culture