Marketing Data Analyst

About the Role The Data Analyst — Marketing & Sales is the dedicated analytics resource for HydroJug’s Marketing, Sales, and eCommerce teams. You will own brand performance reporting, paid media attribution analysis, wholesale POS reconciliation, and retailer scorecards. This is a distinct seat from Manish Raghunathareddy (Data Quality) — this role is focused entirely on the commercial side of the business, giving Marketing and Sales the data clarity they need to make faster, better decisions. You report to the Data Lead and serve as the primary analyst for three of the company’s highest-spending and highest-priority functions. Responsibilities Brand Performance Reporting: Build and maintain brand-level performance reports tracking revenue, units, sell-through, and channel contribution by brand (HJ, Acta, Puressentials). Deliver weekly and monthly views. Paid Media Attribution Analysis: Partner with the paid media team (Chris McFarland, Katarina Mitic, and the Acta/Purelyte media buyer) to analyze cross-channel attribution, ROAS by channel and creative, and budget efficiency. Build reports that help media buyers optimize spend allocation. Paid Media Mix Analysis: Track and analyze the paid media portfolio across Meta, TikTok Ads, Google, and Amazon — identifying mix shifts, diminishing returns, and reallocation opportunities. Wholesale POS Reconciliation: Own the process of collecting, cleaning, and reconciling retail POS data from wholesale partners. Surface sell-through rates, out-of-stock patterns, and account-level performance trends. Retailer Scorecards: Build and maintain retailer scorecards that give the Sales team visibility into account performance, replenishment velocity, and sell-through trends by partner. Ad-Hoc Analysis: Answer Marketing, Sales, and eCommerce leadership's data questions with rigor and speed. Maintain a clear ad-hoc request SLA. Data Quality Advocacy: Flag upstream data quality issues impacting commercial reporting. Partner with Manish and the broader Systems team to resolve. Success Criteria 30 Days Fully onboarded on HydroJug’s data infrastructure, commercial reporting landscape, and key stakeholders. Audit of existing Marketing and Sales reporting completed; top 5 gaps identified and prioritized. First weekly brand performance report delivered to Marketing and Sales leadership. 90 Days Brand performance, paid media attribution, and wholesale POS reconciliation reports live and running on defined cadences. Retailer scorecard template built and first distribution cycle completed with Sales leadership. Paid media mix analysis contributing to weekly media buyer optimization conversations. Ad-hoc SLA established and maintained. 180 Days Full commercial analytics suite live and trusted by Marketing, Sales, and eCommerce teams. Attribution analysis driving measurable paid media budget reallocation decisions. Retailer scorecards integrated into the Sales account review process. Wholesale POS reconciliation running on a clean, automated cadence with minimal manual effort. Key Success Factors Your reports answer the questions the teams are actually asking — not the questions that are easy to pull from the database. You understand the difference between DTC attribution logic and wholesale sell-through tracking, and you build reporting frameworks that are accurate for each channel’s mechanics. You communicate insights clearly to non-analytical stakeholders — marketing managers and sales reps need actionable takeaways, not raw data exports. You partner with paid media buyers as a strategic peer, not just a report delivery service. Reporting & Organization Reports to: Data Lead (open) Primary stakeholders: Marketing team (paid media, brand, influencer); Sales team; eCommerce team; Brand Operations Managers About HydroJug, Inc. HydroJug, Inc. is a consumer brand headquartered in Ogden, Utah, designing and selling premium hydration and lifestyle products through direct-to-consumer and major retail channels. #J-18808-Ljbffr