National Sales Manager

Blue Blazer makes premium canned cocktails. We sell our own brand and we white-label proven recipes for golf courses, resorts, hospitality groups, and retail partners who want a real cocktail with their brand on the can. Transfusions, Bloody Marys, Palomas, Vodka tea and more, all built with real spirits, natural juices, and cane sugar. We have more than 50 private labels in active production, a 95% client retention rate, and active distribution across nine states. We are small, we move fast, and the people here own outcomes rather than job titles. THE ROLE We are hiring a National Sales Manager to own revenue. You will deliver a revenue target, work the market yourself, and build the field team that helps sell our portfolio. This is a hands-on selling job before it is a management job. You will spend most of your week in front of buyers: golf course GMs and F&B directors, resort and hospitality groups, regional and national chain buyers, and retail operators. Every market has a wholesaler behind it and none of them will build it for us. A meaningful share of our best business has started with a cold call and a sample box. At the same time, you will build the sales organization: a growing bench of State Sales Managers plus a network of 1099 contract reps across our active markets. You will hire them, set their targets, train them, and hold them accountable. Protecting what we already have matters as much as landing what is new. An existing client base comes to you on day one, and we expect it to be in better shape a year from now. WHAT YOU WILL OWN The national revenue target, by market and by month, and the plan to hit it Hiring, onboarding, and managing State Sales Managers and 1099 contract reps: quotas, weekly cadence, field coaching, and performance management. Personally opening regional and national chain accounts and multi-unit groups Retaining and growing the existing book of golf, resort, hospitality, and retail accounts The white-label pipeline from first conversation through first PO and reorder, including pricing, minimums, and launch timing A sales plan by state with forecasts accurate enough for production and inventory to build against Working with operations and compliance on lead times, state registrations, and launch sequencing in new markets Keeping HubSpot current so pipeline, activity, and forecast are visible to the leadership team without being chased WHAT WE ARE LOOKING FOR Required: 5 or more years in beer, wine, spirits, or RTD sales, including time carrying your own bag and your own number Experience building or managing a sales team, W2 or contract Genuinely comfortable cold calling. Opening cold doors is a large part of this job, not an occasional exception Experience creating demand at the account level rather than relying on a distributor’s sales force, and comfort working through independent wholesalers, self-distribution, and control state channels Willing and able to travel 50 to 75% Ideally based in Illinois, Wisconsin, Florida, or Texas Comfortable in a small company where you build the process instead of inheriting it Helpful, not required Familiarity with private label or white-label CPG, in beverage or elsewhere Existing relationships with regional or national chain buyers Experience selling into golf, resort, club, or hospitality groups Experience standing up a sales team or a new market from scratch COMPENSATION AND BENEFITS Competitive base salary Monthly commission on sales volume Annual performance bonus On-target earnings of $150,000 Car allowance Company phone allowance Blue Blazer is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic. Applicants must be at least 21 years of age and hold a valid driver's license. #J-18808-Ljbffr Blue Blazer