Media Planner

Media Planner - Remote

The Media Planner is responsible for supporting day-to-day planning and implementation of commerce media programs across digital channels. S/he is a self-starter and adept at using audience insights and data to inform planning, substantiate hypotheses, evaluate results, and drive optimization.

What You’ll Do

• Support day-to-day project team in planning, buying and management of commerce media campaigns for assigned accounts
• Research potential media partners, develop program RFPs, and evaluate opportunities
• Conduct audience research via syndicated data and research (e.g., Simmons MRI, Kantar, eMarketer)
• Collaborate with vendors to schedule meetings, gather ad specs/program requirements and update production sheets
• Facilitate media plan development and oversee inventory procurement, including contracting, spec gathering and ad trafficking
• For platform media, set up and manage campaign architecture, targeting and bid strategies, QA and in-platform optimizations
• Manage in-market programs to ensure delivery, performance and optimizations are on track and recognize account performance trends worth escalating (good or bad)
• Collaborate with Analytics to ensure proper tagging, reporting, insights and optimization takes place
• Manage program budgets, invoicing and billing reconciliation
• Manage junior team members as needed

Qualifications

• 2-5 years hands-on digital media planning and buying experience across a variety of formats (e.g., display, native, video/CTV, audio, search, social, mobile, DOOH, email) in direct and/or programmatic environments; retail media, ecommerce, and/or CPG experience preferred
• Foundational experience with common syndicated research, media planning and ad tech tools (e.g., Kantar, MRI Simmons, Mediaocean, various RMNs, ad servers, and DSPs)
• Able to locate and assemble raw program inputs (e.g., research reports, media kits, performance data)
• Demonstrated experience with digital media planning and buying support, including accurate campaign set up, creative trafficking, QA, optimization, troubleshooting and reporting
• Detail-oriented and well organized with strong communication skills (written & verbal)
• Effective time management skills: able to prioritize, respond quickly and appropriately to change, meet deadlines and "manage up" to keep manager/team updated
• Able to collaborate cross-functionally in a fast-paced environment
• Experience with Microsoft Excel and PowerPoint

Leadership Responsibilities

• Hires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide processes, tools and resources
• May delegate work of others and provide guidance, direction and mentoring to indirect reports

Work Environment

• Remote position with occasional travel for client and team meetings.
• Primarily computer-based work in a collaborative virtual environment.
• Frequent interaction with internal and external partners across multiple time zones.