Lifecycle Marketing Manager, Lead Conversion & Nurture

Clearwater Analytics is looking for a senior marketing leader to help shape how we tell our story — to the market, to prospects, and to the industry at large. In this role, you'll lead a talented team driving thought leadership, multi-channel campaigns, and website strategy that directly fuels our sales pipeline and growth. You'll report to the Director of Marketing and have real ownership over how Clearwater shows up in a competitive fintech landscape. This is a great fit for a senior marketing professional from a technology or financial services background who thrives on variety — strategy one day, hands-on execution the next — and who knows how to bring a team along with them. Responsibilities: Build and execute multi-channel marketing campaigns that grow brand awareness, establish Clearwater as a thought leader, and support pipeline and bookings goals Get up to speed quickly on Clearwater's value proposition, key messaging, and target markets Shape thought leadership themes and oversee content creation and distribution to key audiences Own the strategy for Clearwater's public website and our digital publication, Clear Insights Partner closely with Marketing and Sales leadership to prioritize the team's roadmap Lead, develop, and grow a high-performing marketing team Manage day-to-day team operations and project prioritization Spot new opportunities, plan and schedule initiatives, and keep projects on track — with regular reporting to leadership Own campaign budgets: estimate costs, track spend, and adjust as needed Track performance against KPIs and use data to sharpen strategy over time Requirements: Bachelor's degree in business, marketing, or a related field 8+ years of marketing experience, ideally within financial services or fintech A track record of successfully leading and developing a team Hands-on experience with marketing automation platforms, CRMs, and reporting tools Strong written and verbal communication skills A highly organized, detail-oriented approach to managing multiple priorities at once Bachelor’s degree in business, marketing, or similar 8+ years of experience in marketing roles in either financial services or financial technology History of successfully leading a team Experience with marketing automation software, CRMs, and reporting tools Excellent verbal and written communication skills Strong organizational and interpersonal skills Salary Range $102,000.00 - $144,000.00 This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health/vision/dental insurance, 401(k), PTO, parental leave, and medical leave, STD/LTD insurance benefits. Clearwater Analytics is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class. Thank you for your interest in a career with Clearwater! Clearwater Analytics (NYSE: CWAN) is transforming investment management with the industry’s most comprehensive cloud-native platform for institutional investors across global public and private markets. While legacy systems create risk, inefficiency, and data fragmentation, Clearwater’s single-instance, multi-tenant architecture delivers real-time data and AI-driven insights throughout the investment lifecycle. The platform eliminates information silos by integrating portfolio management, trading, investment accounting, reconciliation, regulatory reporting, performance, compliance, and risk analytics in one unified system. Serving leading insurers, asset managers, hedge funds, banks, corporations, and governments, Clearwater supports over $8.8 trillion in assets globally. Learn more at Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. We are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with the job description, we encourage you to still apply! You may be just what we're looking for.