Vice President of Marketing

Vice President of Marketing

About the Company

Growing consumer products brand focused on wellness and beauty, expanding marketing and eCommerce.

Industry
Consumer Goods

Type
Privately Held

About the Role

The Company is seeking a VP of Marketing to play a pivotal role in the strategic guidance, revenue growth, and brand positioning of its expanding and innovative brand. This senior leadership position is focused on building and scaling a marketing and eCommerce team of experts to drive the tactical work forward. The successful candidate will be responsible for owning the budgeting and P&L for the department, maintaining a deep understanding of KPIs, and working with the team to bring the brand strategy roadmap to life. The role involves a blend of DTC and B2B channel marketing, and the VP will be expected to represent the brand as a thought leader and product expert with various stakeholders. To be considered for this role, candidates must have a minimum of 10 years of integrated marketing experience, with at least 3 years in a leadership position. CPG experience is essential, with a strong preference for those with a background in wellness, beauty, or similar products. The ideal candidate will have a proven track record in both DTC and B2B channel marketing, be adept at managing a team, and have a deep understanding of marketing and eCommerce technology. The role requires a strategic marketing leader with a passion for CPG, who is capable of driving business growth and is comfortable working at the executive level with internal and external partners.

Functions

• Marketing