Sr Visual Designer (New York City Metropolitan Area)

About VMGROUPE

VMGROUPE is a 360˚ agency unlike any other. We are your group, and an extension to your internal team. Recognized as a strategic thought-leading partner, we specialize in beauty, fashion, jewelry, fragrance, fine food, wine, spirits, and real estate. We create desire, delivering exceptional branding, memorable content, compelling storytelling, high conversion, and transformative growth. Hyper international and headquartered in New York, we lead with diversity, ensuring creativity that resonates globally, and is fresh and on the pulse. We build brands. We build experiences. We build resort villages. We’re juggernauts and polymaths, not bound to a list of predefined capabilities. As our clients claim, there is nothing we do not do. We do it all, beyond well, with the highest level of expertise and attention. We elevate brands and push luxury forward, because we are DOPE AF, and do Dope AF $$$hit. We are ultra-refined, and forever uber young with a GenZ sense of humor.

You are:

A natural born elevated visual designer with deep executable skills in all Creative Cloud software. You work quickly, intelligently, strategically, and have an extremely good eye and extremely great taste.

The Role

You will create visually engaging and cohesive designs that communicate a brand's message, enhance its identity, and achieve campaign objectives. Your strategic design and creative output will bridge strategy and execution, focusing on aesthetics, user experience, and brand consistency across various media. You will be responsible for comprehending a brief and delivering 3 strong conceptual directions to meet the brief’s goals, with clear strategy and the visual solution to meet the objectives. You will create adcepts, mockups, mood boards, storyboards, support on set (if applicable), support post-production graphic and visual work, and help with retouching and editing notes. You will support creative development from start to finish. As a full service agency, you will provide visual design support for brand development, packaging design, still life UCC, on model UCC, CGI UCC, 3D Motion Graphics, social assets, UX/UI for websites/digital environments, events and spatial experiences.

Key Responsibilities

Concept Development

1) Collaborate with creative directors, copywriters, and strategists to brainstorm and develop visual concepts for advertising campaigns.

2) Translate campaign ideas into visual frameworks that align with the brand’s identity and goals.

3) Prepare mood boards, style guides, shot wish lists or prototypes, via super strong swipes or sketches to communicate the visual direction of a project.

Brand Identity and Design Systems

1) Digital Native designer with comprehensive understanding of site (ux/ui), email, digital media and social platforms

2) Create, evolve +/or maintain brand guidelines, ensuring consistency in logo use, typography, color palettes, and all visual elements in all media

2) Develop new visual elements that align with or enhance the client’s brand identity.

3) Ensure that designs align with the client’s overall marketing strategy and target audience.

Design Execution

1) Design a wide range of assets for digital and social media, including but limited to: Website, Social media graphics, Banner ads, Email templates, app interfaces. Ability to translate visual elements in print Elements a bonus: Print Advertising, Posters, Billboards, Packaging, Email templates, Presentation decks

2) Execute or work with motion designers or animators to create dynamic visual video ads, GIFs, or interactive graphics.

Collaboration and Teamwork

1) Lead the UX/UI design in collaboration with web developers, and production teams to ensure visuals are effectively integrated into digital platforms.

2) Work closely with photographers, illustrators, and videographers to source or create custom imagery and assets.

3) Participate in client meetings to present designs, gather feedback, and refine work based on input.

Campaign Adaptation

1) Adapt designs to different platforms and formats, ensuring they maintain visual impact across, Mobile and desktop, Print and digital media Static and interactive formats

2) Ensure designs meet technical specifications and comply with platform requirements (e.g., file sizes, resolutions, aspect ratios).

Problem-Solving and Innovation

1) Use creativity to overcome design challenges, such as balancing brand guidelines with fresh, innovative approaches.

2) Stay up-to-date with design trends, tools, and techniques to bring cutting-edge visuals to campaigns.

3) Proactively find solutions to ensure projects are visually compelling while meeting deadlines and budgets.

Quality Assurance

1) Conduct quality checks on final designs, ensuring accuracy in layouts, text, colors, and technical specifications.

2) Prepare files for handoff to production teams, printers, or developers, ensuring all elements meet technical standards.

Data-Driven Design

1) Use data and insights (e.g., campaign performance metrics or audience preferences) to refine visuals for better engagement or conversion rates.

2) A/B test designs to determine which visuals perform better in advertising campaigns.

Strategic Input

1) Provide visual recommendations during the strategic planning process, ensuring the creative direction supports business goals.

2) Identify opportunities for visual storytelling to enhance campaign narratives or messages.

Practical stuff we anticipate you having

• Five (5) or more years of experience practicing or being a visual designer at an agency or leading/high-profile brand. (or for the exceptional top 1% of their graduating from a leading design/art school.)
• Proven ability to develop successful concepts
• Proficiency in co-collaborating with a team of diverse, talented creatives
• Strong creative vision, with an eye on business objectives
• Expert knowledge of Adobe Creative Suite, Figma
• Expert knowledge of AI resources, tools, trends to optimize and advance creative development
• Expert knowledge of Gsuite, and Microsoft Office, primarily Powerpoint
• Expert knowledge of the full services and brand work provided at the agency, even if not part of your assigned work
• Expert knowledge of asset management tools and project management tools, Dropbox, Monday.com, and #slack.

What we’re looking for from the heart

• Self-starter persona
• Problem solver
• Hyper proactive
• Team-player mentality
• Passion, enthusiasm, energy, humor, and the ability to convey this through communication and presentation skills.
• Intellectually curious; you want to understand everything about our clients’ business.
• Intrinsically-motivated – you want to win because that’s how you are built.
• A history of thriving in fast-paced, result-oriented positions that directly contributed to client happiness.

Key Things to Know

• This is a full-time Independent Contractor Position.

· Onboarding takes 30 days. You are expected to show promise and your difference by month 2.

• This is a NYC role. Must work from our office with remote work flexibility as you wish, yet being in the office is and on set and shoots is 90% of the role.

Benefits

Generous work life balance with 22 days PTO, 11 National Holiday closures,

Unlimited unpaid vacation days