Associate Director, US Marketing (Metabolic)

PTC Therapeutics is a global commercial biopharmaceutical company. For over 25 years, their team has been deeply committed to a unified purpose: extending life’s moments for children and adults living with a rare disease. Overview The Associate Director (AD), US Marketing, is responsible for the development and execution of PTC marketing strategies and tactics for the assigned product portfolio as defined by US leadership. The incumbent is responsible for executing US marketing strategies and adapting global and regional marketing strategies, where appropriate, to ensure the marketing needs are met. Reporting into the Marketing organization, the AD is accountable for participating in the development and execution of strategic and tactical marketing plans in line with the US franchise strategic imperatives. The AD also ensures cross-regional messaging and branding consistency and alignment with corporate goals and objectives, and is capable of working independently and taking the lead on Marketing projects identified in the Brand plan. The incumbent works cross-functionally with internal departments and external resources on Marketing-related issues. The AD will be able to lead CMLR meeting sessions, budgeting, and agency meetings independently without the Senior Director (SD), US Marketing present. The AD ensures adherence to relevant regulatory requirements and company Standard Operating Procedures (SOPs) as appropriate. Responsibilities Collaborates closely with the Senior Director for the United States and other members of the marketing team to contribute to and support the development of the local marketing strategy and tactical initiatives. Collaborates cross-functionally to ensure the effective implementation of marketing strategies and tactics received from the regional and/or global team. Plans, develops, implements, and supports all marketing activities for approved indications within the region; identifies and communicates new opportunities, adjusts the strategic/tactical plan as needed, and tracks commercial success. Supports the country/regional strategic plan for marketing the assigned product portfolio, including helping to define strategic direction, supporting the budget to achieve revenue forecast(s), defining product investment and key programs that address patients and Health Care Providers, P&L, lifecycle opportunities, and alignment with global and corporate strategic planning. Ensures compliance with all corporate policies, regulations, and laws. Develops and supports activities across the Media-Mix at regional/national and local levels; facilitates cross-communication and collaboration with patient organizations and other relevant third parties. Supports the operating budget(s) and initiates corrective measures as appropriate. Performs other tasks and assignments as needed and specified by management. Qualifications Required: Bachelor’s degree in a relevant discipline and a minimum of 7 years of progressively responsible commercial experience in a pharmaceutical, biotechnology, or related environment, with at least 5 years in marketing roles; OR equivalent experience and/or education. Demonstrated track record of success supporting the marketing and commercialization of an orphan, rare disease, and/or specialized drug(s). Demonstrated success in developing and executing long-term and annual marketing brand plans. Strong understanding of Direct to Consumer (DTC) marketing strategy and experience with patient programs and tactics. Understanding of and ability to implement/manage brand ambassador programs and influencer engagements. Ability to prepare and lead tactical promotional review committee meetings with medical, legal, and regulatory teams. Experience and proficiency with digital marketing strategy/tactics, including product websites, SEM/SEO, paid social, and other third-party platforms. Demonstrated success leading conference/event strategy and planning for Healthcare Provider and DTC events. Hands‑on experience collaborating and working with patient organizations. Experience engaging and contracting with Healthcare Providers to support product programming and Peer‑to‑Peer events. Ability to anticipate issues, influence without direct authority, and work cross‑functionally to deliver on shared strategy/tactics. Proficiency with Microsoft Office; comfortable establishing KPIs and tracking performance. Excellent verbal and written communication skills; analytical thinker with excellent problem‑solving skills. Preferred: Advanced degree (PhD, Master’s, MBA); direct experience with market access, global cross‑functional teams, sales training, and/or sales operations; experience in a small but fast‑growing, entrepreneurial environment; CRM platforms (e.g., HubSpot), Veeva iRep & Promomats. Travel: Up to 50% | Work Arrangement: Hybrid – Warren, NJ Compensation & Benefits Expected Base Salary Range: $167,000 – $210,300. The base salary offered will be contingent on assessment of candidate education level, background, and experience relative to the requirements of the position, as well as review of internal equity. In addition to base salary, PTC employees are also eligible for short- and long-term incentives. All eligible employees may also enroll in PTC’s medical, dental, vision, and retirement savings plans. #J-18808-Ljbffr Jerseydigs